Small PI Firm Technology: The 2-10 Attorney Sweet Spot

Technology Adoption vs. All Firms top 10 technologies

WordPress

63% +6pp

Google Analytics

57% +5pp

Microsoft 365

49% -4pp

Google Workspace

43% -3pp

Google Tag Manager

34% +5pp

Cloudflare Web Analytics

23% +11pp

Google reCAPTCHA

22% +0pp

Divi

20% +10pp

All in One SEO

18% +10pp

Facebook Pixel

16% +0pp

This cohort All firms

Segment Distribution within cohort

Conversion-Focused Firms

2013 28%

Minimalist Tech Users

1352 19%

Basic Tech Adopters

1352 19%

Awareness-Only Firms

1201 17%

Awareness Leaders

572 8%

Engagement Specialists

328 5%

Retention Innovators

184 3%

Funnel Coverage cohort average

Awareness

49%

Engagement

21%

Conversion

12%

Retention

Top Firms in This Cohort by Sophistication Index (top 50)

#	Firm	Grade	Tech
1	HawkLaw hawklawfirm.com	A+	21
2	Peterson Law Office justinpetersonlaw.com	A+	23
3	Law Offices of James Scott Farrin farrin.com	A+	27
4	Drummond Law Firm drummondfirm.com	A+	26
5	Friedman, Domiano & Smith Co. Lp. A. fdslaw.com	A+	19
6	Cambre & Associates \| Injury & Accident Lawyers glenncambre.com	A+	25
7	Christensen Law (NI) davidchristensenlaw.com	A+	26
8	Pemberton Personal Injury Law Firm pembertonpi.com	A+	23
9	Sokolove Law LLC sokolovelaw.com	A+	23
10	Taylor King Law taylorkinglaw.com	A+	24
11	TonaLaw tonalaw.com	A+	25
12	KBA Attorneys kbaattorneys.com	A+	23
13	The Eichholz Law Firm thejusticelawyer.com	A+	22
14	christensenhymas.com christensenhymas.com	A+	19
15	Bart Durham Injury Law bartdurham.com	A+	19
16	Levinson and Stefani levinsonstefani.com	A+	18
17	Benson Bertoldo Baker & Carter cartercullen.com	A+	18
18	Law Offices of Matthew D. Dubin dubinlawoffice.com	A+	23
19	Hines Law hineslaw.org	A+	23
20	Carr and Carr Attorneys at Law carrcarr.com	A+	25
21	Lawter & Associates lawterlaw.com	A+	16
22	Kwartler Manus LLC kminjurylawyers.com	A+	20
23	Esquire Law (ABS for Steinger) esquirelaw.com	A+	17
24	Murphy Law Firm murphylawfirm.com	A+	19
25	Davis Miles McGuire Gardner davismiles.com	A+	21
26	Warren & Griffin warrenandgriffin.com	A+	21
27	Meyers & Flowers LLC meyers-flowers.com	A+	18
28	Fillmore Spencer LLC fslaw.com	A+	19
29	Keith Williams Law Group keithwilliamslawgroup.com	A+	18
30	The Husband & Wife Law Team husbandandwifelawteam.com	A+	15
31	Mikita & Roccanova, LLC mr-laws.com	A+	17
32	Wolterman Law Office LPA woltermanlaw.com	A+	17
33	Ballin & Associates, LLC ballinlaw.com	A+	17
34	The Kryder Law Group, LLC Accident and Injury Lawyers kryderlaw.com	A+	18
35	Council & Associates thecouncilfirm.com	A+	20
36	Derrick Law Office derricklawoffice.com	A+	20
37	Amircani Law amircanilaw.com	A+	22
38	MG Law mg4law.com	A+	16
39	Wettermark Kieth wkfirm.com	A+	22
40	Law Office of Shane R Kadlec injurylawyerhouston.com	A+	14
41	wblaws.com wblaws.com	A+	20
42	Loyd J Bourgeois Injury & Accident Lawyer ljblegal.com	A+	17
43	Tim Jones PC timjonespc.com	A+	15
44	Hammond Law Firm LLC hammondlaw.com	A+	14
45	The Davis Kelin Law Firm daviskelin.com	A+	16
46	Burrage Law Firm, PLLC burragelaw.com	A+	15
47	Cruz & Associates, P.C. cruzfirm.com	A+	19
48	Pusch & Nguyen puschnguyen.com	A+	22
49	Bryant Law Center bryantpsc.com	A+	17
50	Romanow Law Group romanowlawgroup.com	A+	18