Large PI Firm Technology: Enterprise-Scale Stacks

Technology Adoption vs. All Firms top 10 technologies

Google Analytics

73% +21pp

WordPress

70% +13pp

Google Tag Manager

64% +35pp

Google Workspace

64% +18pp

Microsoft 365

56% +3pp

Google reCAPTCHA

40% +18pp

Facebook Pixel

34% +18pp

CallRail

30% +22pp

Gravity Forms

28% +14pp

Elementor

16% +3pp

This cohort All firms

Segment Distribution within cohort

Conversion-Focused Firms

227 39%

Basic Tech Adopters

123 21%

Awareness-Only Firms

72 12%

Retention Innovators

66 11%

Awareness Leaders

38 7%

Minimalist Tech Users

32 6%

Engagement Specialists

19 3%

Funnel Coverage cohort average

Awareness

70%

Engagement

41%

Conversion

22%

Retention

Top Firms in This Cohort by Sophistication Index (top 50)

#	Firm	Grade	Tech
1	Frankl Kominsky Injury Lawyers fklegal.com	A+	24
2	Mike Morse Law Firm 855mikewins.com	A+	39
3	The Rothenberg Law Firm, LLP injurylawyer.com	A+	24
4	Omega Law Group Injury & Accident Attorneys omegalaw.com	A+	27
5	Adamson Ahdoot aa.law	A+	28
6	Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com	A+	22
7	Franklin D. Azar & Associates fdazar.com	A+	30
8	Wilshire Law Firm wilshirelawfirm.com	A+	25
9	The Shirvanian Law Firm shirvanianlawfirm.com	A+	24
10	Hughes & Coleman Injury Lawyers hughesandcoleman.com	A+	24
11	Napoli Shkolnik PLLC napolilaw.com	A+	32
12	TorkLaw torklaw.com	A+	22
13	Rubenstein Law rubensteinlaw.com	A+	22
14	Simmons and Fletcher, P.c., Injury & Accident Lawyers simmonsandfletcher.com	A+	24
15	Kash Legal Group kashlegal.com	A+	24
16	Elk + Elk elkandelk.com	A+	17
17	Sam & Ash Injury Law samandashlaw.com	A+	19
18	Sweet James Llp. sweetjames.com	A+	22
19	Allen, Allen, Allen & Allen allenandallen.com	A+	29
20	Stabinski Law stabinskilaw.com	A+	24
21	The Bourassa Law Group, LLC blgwins.com	A+	17
22	Curtis Legal Group curtislegalgroup.com	A+	23
23	Brandon J. Broderick, LLC brandonjbroderick.com	A+	18
24	The H Law Group thehfirm.com	A+	16
25	DiMarco Araujo Montevideo damfirm.com	A+	17
26	Amanda Demanda Law Group callamandademanda.com	A+	25
27	Hupy and Abraham hupy.com	A+	16
28	Finkelstein & Partners lawampm.com	A+	23
29	Tracey Fox & Walters traceylawfirm.com	A+	20
30	Kanner & Pintaluga kpattorney.com	A+	27
31	Ogborn Mihm Llp. omtrial.com	A+	19
32	Harris Personal Injury Inc. harrispersonalinjury.com	A+	21
33	Anapol Weiss anapolweiss.com	A+	16
34	Panish \| Shea \| Ravipudi panish.law	A+	17
35	Garvin Injury Law garvinlegal.com	A+	16
36	The Carlson Law Firm carlsonattorneys.com	A+	17
37	Keches Law Group kecheslaw.com	A+	18
38	alexanderlaw.com alexanderlaw.com	A+	21
39	Amaro Law Firm amarolawfirm.com	A+	19
40	DK Law dklaw.com	A+	18
41	Banafshe Law Firm, PC banalaw.com	A+	19
42	Simmons Hanly Conroy LLC simmonsfirm.com	A+	21
43	wernerlawca.com wernerlawca.com	A+	17
44	Sweeney Merrigan Personal Injury Lawyers sweeneymerrigan.com	A+	21
45	avianlawgroup.com avianlawgroup.com	A+	15
46	Rittgers Rittgers & Nakajima rittgers.com	A+	18
47	J&Y Law Firm jnylaw.com	A+	29
48	Spiros Law PC spiroslaw.com	A+	16
49	Zinda Law Group, PLLC zdfirm.com	A+	29
50	The Deuterman Law Group deutermanlaw.com	A+	27