Large PI Firm Technology: Enterprise-Scale Stacks

With 50+ attorneys, these firms operate at enterprise scale. What separates the top large firms from the rest on technology investment?

592
Firms
48.3
Avg SI
D
Avg Grade
12.8
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Google Analytics
73% +21pp
WordPress
70% +12pp
Google Tag Manager
64% +35pp
Google Workspace
64% +20pp
Microsoft 365
56% +5pp
Google reCAPTCHA
40% +20pp
Facebook Pixel
34% +18pp
CallRail
29% +21pp
Gravity Forms
28% +16pp
Elementor
16% +2pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
228 39%
Basic Tech Adopters
126 21%
Awareness-Only Firms
76 13%
Retention Innovators
67 11%
Awareness Leaders
40 7%
Minimalist Tech Users
34 6%
Engagement Specialists
19 3%
Funnel Coverage cohort average
Awareness
61%
Engagement
35%
Conversion
21%
Retention
6%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Ostroff Godshall Injury and Accident Lawyers ostrofflaw.com 96 A+ 23
2 Frankl Kominsky Injury Lawyers fklegal.com 95 A+ 23
3 Mike Morse Law Firm 855mikewins.com 95 A+ 25
4 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94 A+ 22
5 Franklin D. Azar & Associates fdazar.com 94 A+ 23
6 Buckfire Law buckfirelaw.com 94 A+ 16
7 Omega Law Group Injury & Accident Attorneys omegalaw.com 94 A+ 23
8 Napoli Shkolnik PLLC napolilaw.com 94 A+ 27
9 TorkLaw torklaw.com 93 A+ 22
10 Simmons and Fletcher, P.c., Injury & Accident Lawyers simmonsandfletcher.com 93 A+ 24
11 Sam & Ash Injury Law samandashlaw.com 93 A+ 19
12 The Shirvanian Law Firm shirvanianlawfirm.com 93 A+ 21
13 Rubenstein Law rubensteinlaw.com 93 A+ 19
14 Brandon J. Broderick, LLC brandonjbroderick.com 93 A+ 12
15 Hughes & Coleman Injury Lawyers hughesandcoleman.com 92 A+ 21
16 Hupy and Abraham hupy.com 92 A+ 15
17 The Rothenberg Law Firm, LLP injurylawyer.com 92 A+ 20
18 Finkelstein & Partners lawampm.com 92 A+ 20
19 Allen, Allen, Allen & Allen allenandallen.com 92 A+ 25
20 The H Law Group thehfirm.com 92 A+ 15
21 Curtis Legal Group curtislegalgroup.com 92 A+ 20
22 Harris Personal Injury Inc. harrispersonalinjury.com 92 A+ 20
23 Anapol Weiss anapolweiss.com 91 A+ 15
24 The Bourassa Law Group, LLC blgwins.com 91 A+ 15
25 Garvin Injury Law garvinlegal.com 91 A+ 16
26 Tracey Fox & Walters traceylawfirm.com 91 A+ 18
27 Kash Legal Group kashlegal.com 91 A+ 20
28 alexanderlaw.com alexanderlaw.com 91 A+ 20
29 DiMarco Araujo Montevideo damfirm.com 90 A+ 15
30 Kanner & Pintaluga kpattorney.com 90 A+ 22
31 Panish Shea & Boyle psblaw.com 90 A+ 14
32 Elk + Elk elkandelk.com 90 A+ 15
33 Keches Law Group kecheslaw.com 90 A+ 15
34 The Carlson Law Firm carlsonattorneys.com 89 A 13
35 wernerlawca.com wernerlawca.com 89 A 16
36 Stabinski Law stabinskilaw.com 88 A 21
37 Sweeney Merrigan Personal Injury Lawyers sweeneymerrigan.com 88 A 18
38 Rittgers Rittgers & Nakajima rittgers.com 88 A 17
39 J&Y Law Firm jnylaw.com 86 A 25
40 The Deuterman Law Group deutermanlaw.com 86 A 23
41 Anderson Law Firm maafirm.com 86 A 24
42 George Sink sinklaw.com 85 A 25
43 Zinda Law Group, PLLC zdfirm.com 85 A 25
44 Hill Law Firm jahlawfirm.com 84 A- 18
45 Allen Law Firm billallenlaw.com 84 A- 19
46 Bogin, Munns & Munns boginmunns.com 84 A- 24
47 Gordon & Partners fortheinjured.com 84 A- 22
48 Michigan Auto Law michiganautolaw.com 84 A- 20
49 Zehl & Associates zehllaw.com 84 A- 19
50 Kline & Specter klinespecter.com 84 A- 23