89A
Sophistication Index

The Carlson Law Firm

A TEAM THAT FIGHTS FOR YOU The Carlson Law Firm has been representing and protecting clients across the nation since 1976. During this time, we have built a reputation for success and have received nu…

HQ Killeen, TX#1 of 3 Attorneys 117 carlsonattorneys.com Tel 8003595690 Est. 1976
Admiralty & Maritime Law Adoption Asbestos Mesothelioma Birth Injury Brain Injury Motor Vehicle Accidents - Plaintiff Custody & Visitation Child Support +21

The Carlson Law Firm operates 43 offices across TX & Texas, backed by 13 technologies spanning 12 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Mailchimp for email marketing. The firm has 3 attorneys & 43 office locations, handling Admiralty & Maritime Law, Adoption, Asbestos Mesothelioma, Birth Injury cases. Ranked #111 among 1,852 firms in the Retention Innovators segment, The Carlson Law Firm outperforms 94% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
94.0% Percentile
#111 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
accessibility 1
Analytics 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Marketing 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
partnerwithsynergy.com 67.0 100.0% Retention Innovators
Sedaghat Law Group 69.0 98.3% Conversion-Focused Firms
Williams & Roche, LLC 69.0 98.1% Conversion-Focused Firms
Epperson Law Group, PLLC 40.0 98.1% Conversion-Focused Firms
Heil Law Firm 55.5 98.1% Conversion-Focused Firms
Clark & Howell 48.0 98.1% Conversion-Focused Firms
Hiller Comerford Injury & Disability Law 24.0 98.0% Conversion-Focused Firms
Catalur Capital Mgmt 4.0 98.0% Minimalist Tech Users
Funnel Coverage 4/4 stages
Awareness
40%
Google Analytics
Engagement
40%
ApexChat
Conversion
40%
CallRail
Retention
60%
Mailchimp · SendGrid
5 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp, SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
89.0 A 117 Killeen you
Sorrels Law Office 29.0 F 172 Houston
Morrow & Sheppard 69.3 B- 156 Houston
Zinda Law Group, PLLC 85.1 A 150 Austin
FVF LAW 34.5 F 145 Austin
Anderson Law Firm 85.5 A 145 Fort Worth
Attorney Roster 3 found
NameLocationPractice
Craig William Carlson San Angelo, Texas personal-injury
Dominic Braus San Angelo, Texas personal-injury

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