78B+
Sophistication Index

Trial Guides

Trial Guides is a legal publishing company that helps trial lawyers win cases by providing cutting edge strategies from the nation's leading trial lawyers. Our print, digital, audio, and video titles …

HQ Portland, OR#2 of 93 trialguides.com Tel (800) 309-6845 Est. 2004
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Founded in 2004, Trial Guides combines 22 years of personal injury experience with a 17-tool technology stack across 9 categories. Key investments include Bing Ads for analytics, Help Scout for chat & intake & Klaviyo for email marketing. Within the Retention Innovators segment (1,852 firms), Trial Guides ranks #325 and outperforms 82% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
82.4% Percentile
#325 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Chat & Intake 1
E-Commerce 1
Email Infrastructure 1
Email Marketing 2
Fonts 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Unionservicesagency 63.5 99.7% Retention Innovators
Medicareenroll 67.0 99.2% Basic Tech Adopters
Bristol West Insurance Group 35.5 99.1% Awareness Leaders
American Automobile Association 68.5 99.1% Conversion-Focused Firms
stephenrue.com 61.3 99.1% Conversion-Focused Firms
Acrisure 81.5 99.0% Retention Innovators
Law Office of Jason H. Weinstock, PLLC 51.8 99.0% Basic Tech Adopters
American Bar Association 59.8 99.0% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Microsoft Clarity
Conversion
0%
Retention
60%
Klaviyo · SendGrid
4 paid tools retention stack (Klaviyo, SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.5 B+ — Portland you
Idiart Law Group 53.0 C- 54 Medford
Johnson Johnson Lucas & Middleton 65.0 B- 32 Eugene
OlsenDaines 75.8 B+ 24 Salem
Gilroy Napoli Short Law Group, LLC 67.3 B- 23 Salem
D'Amore Law Group 55.5 C 22 Lake Oswego
Office Locations 1 offices
Headquarters
Portland, OR
2350 NW York St, 97210

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