0.1%
of PI firms

Klaviyo

Klaviyo is a marketing automation platform known for its powerful segmentation and data-driven email campaigns. Founded in 2012 by Andrew Bialecki and Ed Hallen, headquartered at 1…

Category Email Marketing SI Lift +40.1 pts klaviyo.com

What is Klaviyo?

Klaviyo is a marketing automation platform known for its powerful segmentation and data-driven email campaigns. Founded in 2012 by Andrew Bialecki and Ed Hallen, headquartered at 125 Summer Street, Boston, Klaviyo employs roughly 1,800 people globally and serves 151,000+ businesses. Its deep predictive analytics engine sets it apart from simpler email tools. Part of Boston's MarTech corridor alongside HubSpot, Datadog, Wistia, and Brightcove, Klaviyo is increasingly adopted by service businesses moving beyond basic email blasts.

Common Use Cases for Law Firms

  • Build data-driven email segments based on practice area interest and engagement
  • Trigger automated email sequences based on website behavior
  • Create dynamic email content personalized to each recipient
  • Analyze email campaign revenue attribution and ROI

How We Detect It

JavaScript tracking snippet Embedded signup forms API integration
Market Overview

Klaviyo is a email marketing tool used by 22 personal injury law firms, representing 0.1% of all tracked firms. Firms using Klaviyo average a 68.7 Sophistication Index, +40.1 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Retention Innovators segment (1.1%), followed by Conversion-Focused Firms (0.0%). Firms running Klaviyo most commonly pair it with Google Workspace (68.2%) and Google Analytics (68.2%).

22 Firms Using
0.1% Adoption Rate
68.7 Avg Adopter SI
+40.1 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0
Adoption by Segment which segments use Klaviyo most

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Top Firms Using Klaviyo by sophistication index
# Firm Segment Attorneys SI Score Grade
1 The Shirvanian Law Firm shirvanianlawfirm.com Conversion-Focused Firms 61 93.894 A+
2 Sam & Ash Injury Law samandashlaw.com Retention Innovators 69 93.093 A+
3 Kash Legal Group kashlegal.com Retention Innovators 59 93.093 A+
4 TorkLaw torklaw.com Retention Innovators 63 93.093 A+
5 Hupy and Abraham hupy.com Retention Innovators 115 92.092 A+
6 Hines Law hineslawpllc.com Retention Innovators 12 91.091 A+
7 McEldrew Purtell mceldrewpurtell.com Retention Innovators 1 90.891 A+
8 Lalezary Law Firm lawbrothers.com Retention Innovators 1 84.584 A+
9 The Ashley Law Firm,PLLC theashleylawfirm.com Retention Innovators 4 81.582 A+
10 Trial Guides trialguides.com Retention Innovators 1 78.578 A
11 Consumer Law Attorneys Corp. consumerlawattorneys.com Retention Innovators 1 73.373 A
12 Law Office of Craig L. Cook lawofficesofcraiglcook.com Retention Innovators 1 65.566 A-
13 Dr. Aaron DeShaw deshawlaw.com Retention Innovators 1 64.564 A-
14 WEIERLAW Injury Attorneys weierlaw.com Retention Innovators 19 58.558 B+
15 Levinson Axelrod P.A. njlawyers.com Retention Innovators 116 54.554 B+
16 4moms 4moms.com Retention Innovators 1 50.050 B
17 Hoestenbach Law Group hoestenbachlawgroup.com Retention Innovators 1 49.349 B
18 Salusky Law saluskylaw.com Retention Innovators 1 49.049 B
19 Bluehorizonbenefits bluehorizonbenefits.com Retention Innovators 1 47.047 B
20 fondalawfirm.com fondalawfirm.com Retention Innovators 11 39.540 B
See all 22 firms →
Eli
Eli Marketing Technology Analyst Top Law Dog