68B-
Sophistication Index

American Automobile Association

AAA is a not for profit federation of clubs serving more than 57 million members in the United States and Canada. As North America's largest motoring and leisure travel organization, AAA provides its …

HQ Coppell, TX#1 of 2 acg.aaa.com Est. 1902
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Founded in 1902, American Automobile Association combines 124 years of personal injury experience with a 9-tool technology stack across 6 categories. Key investments include Adobe Launch for analytics, Invoca for call tracking & Cloudflare for cdn. Within the Conversion-Focused Firms segment (5,831 firms), American Automobile Association ranks #1867 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.0% Percentile
#1867 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Call Tracking 1
CDN 1
Email Infrastructure 1
Email Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bristol West Insurance Group 35.5 100.0% Awareness Leaders
stephenrue.com 61.3 100.0% Conversion-Focused Firms
Unionservicesagency 63.5 99.6% Retention Innovators
Trial Guides 77.5 99.1% Retention Innovators
Joye Law Firm 81.5 99.0% Conversion-Focused Firms
Insider Accident Lawyers 46.0 98.5% Minimalist Tech Users
Law Office Of Francis M Womack LLC 42.5 98.5% Conversion-Focused Firms
Kevin Kurgis Law Offices 39.5 98.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Bing Ads · Facebook Pixel · Google Analytics
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
68.5 B- — Coppell you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Coppell, TX
1225 Freeport Parkway, 75019

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