0.2%
of PI firms

Lucky Orange

Lucky Orange is a conversion optimization tool providing heatmaps, session recordings, live chat, and surveys. It's an affordable alternative to Hotjar with similar functionality.

Category Analytics SI Lift +20.5 pts luckyorange.com

What is Lucky Orange?

Lucky Orange is a conversion optimization tool providing heatmaps, session recordings, live chat, and surveys. It's an affordable alternative to Hotjar with similar functionality.

Common Use Cases for Law Firms

  • Record visitor sessions to understand website navigation patterns
  • View heatmaps of click activity on practice area and contact pages
  • Run on-page surveys asking visitors about their experience

How We Detect It

JavaScript snippet WordPress plugin Detected via Lucky Orange script patterns
Market Overview

Lucky Orange is a analytics tool used by 69 personal injury law firms, representing 0.2% of all tracked firms. Adopters score 49.1 SI on average, +20.5 points higher than firms without it, suggesting Lucky Orange correlates with broader technology investment. The heaviest adoption comes from the Basic Tech Adopters segment (0.3%), followed by Conversion-Focused Firms (0.3%). The most common co-occurring tools are Google Analytics (found on 84.1% of Lucky Orange adopters) and Google Tag Manager (71.0%).

69 Firms Using
0.2% Adoption Rate
49.1 Avg Adopter SI
+20.5 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0

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Top Firms Using Lucky Orange by sophistication index
# Firm Segment Attorneys SI Score Grade
1 avrek.com avrek.com Conversion-Focused Firms 29 92.893 A+
2 Kanner & Pintaluga kpattorney.com Retention Innovators 369 91.892 A+
3 Burrow & Associates LLC legalatlanta.com Conversion-Focused Firms 10 85.385 A+
4 Sureco sureco.com Conversion-Focused Firms 1 83.584 A+
5 The Ruth Law Team getjustice.com Conversion-Focused Firms 14 83.584 A+
6 jasonenglishlaw.com jasonenglishlaw.com Conversion-Focused Firms 42 83.383 A+
7 Atwood Law atwoodlaw.com Conversion-Focused Firms 11 82.582 A+
8 The Law Place LLC thelawplace.com Conversion-Focused Firms 52 82.382 A+
9 Alloy Therapeutics alloytx.com Retention Innovators 1 81.682 A+
10 bordnerlawfirm.com bordnerlawfirm.com Conversion-Focused Firms 2 81.381 A+
11 Osterbind Law osterbindlaw.com Conversion-Focused Firms 9 80.080 A+
12 Trial Guides trialguides.com Retention Innovators 1 78.578 A
13 Allstarinsurance allstarinsurance.agency Conversion-Focused Firms 1 78.078 A
14 Claremontcompanies claremontcompanies.com Basic Tech Adopters 1 74.875 A
15 Dougherty Leventhal & Price dlplaw.com Basic Tech Adopters 26 71.371 A
16 Themedicarestorechattanooga themedicarestorechattanooga.com Awareness Leaders 1 70.871 A-
17 Sbsteam sbsteam.net Basic Tech Adopters 1 70.570 A-
18 Neri Law Group nerilawgroup.com Basic Tech Adopters 1 70.570 A-
19 Hollis Law Firm hollislawfirm.com Conversion-Focused Firms 1 70.070 A-
20 Saunders & Walker P.A saunderslawyers.com Basic Tech Adopters 1 69.069 A-
See all 69 firms →
Jax
Jax Technology Analyst Top Law Dog