82A-
Sophistication Index

Atwood Law

Atwood Law was born of the former Healey & Wieland Law Firm, established in 1929. Since its beginning at the start of the depression, Healey & Wieland was locally regarded as a respected association o…

HQ Lincoln, NE#1 of 16 Attorneys 11 atwoodlaw.com Tel +1-402-817-2717
Personal Injury Wrongful Death Car Accidents Workers' Compensation Railroad Injuries (FELA) Pedestrian Accidents
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Atwood Law is a Lincoln, Nebraska-based personal injury firm running 22 technologies across 13 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Ninja Forms for forms. The firm handles Personal Injury, Wrongful Death, Car Accidents, Workers' Compensation cases. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Atwood Law outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Clay Jenkins & Associates 78.0 99.6% Conversion-Focused Firms
jamesmorrislaw.com 64.5 99.6% Conversion-Focused Firms
Metzger & Kleiner 58.5 99.6% Basic Tech Adopters
wisconsinlawyer.com 55.0 99.6% Basic Tech Adopters
Peter Michael Law, LLC. 59.8 99.6% Basic Tech Adopters
Merson Law PLLC 41.3 99.6% Basic Tech Adopters
Costa Ivone, 64.3 99.6% Conversion-Focused Firms
Noack Law Office 79.0 99.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
All in One SEO · Bing Ads · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
60%
Brightcove · Ninja Forms
Conversion
40%
Invoca
Retention
0%
4 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Intaker
20.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 11 Lincoln you
Johnson, Flodman, Guenzel & Widger 65.0 B- 8 Lincoln
Domina Law Group pc llo 48.0 D 6 Omaha
Monzón, Guerra & Chipman, Attorneys At Law 65.0 B- 6 Lincoln
Douglas & Douglas 29.5 F 5 Cook
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Lincoln, NE
575 Fallbrook Boulevard Suite 206, 68521

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