60C
Sophistication Index

Peter Michael Law, LLC.

HQ Jersey City, NJ#3 of 18 Attorneys 9 pmlawnj.com

Peter Michael Law, LLC. operates 10 offices across NJ & New Jersey, backed by 18 technologies spanning 13 categories. Key investments include Bing Ads for analytics, ApexChat for chat & intake & Google Reviews Widget for reviews. The firm has 10 office locations. Ranked #245 among 6,792 firms in the Basic Tech Adopters segment, Peter Michael Law, LLC. outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
96.4% Percentile
#245 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Clay Jenkins & Associates 78.0 100.0% Conversion-Focused Firms
jamesmorrislaw.com 64.5 100.0% Conversion-Focused Firms
Metzger & Kleiner 58.5 100.0% Basic Tech Adopters
wisconsinlawyer.com 55.0 100.0% Basic Tech Adopters
Merson Law PLLC 41.3 100.0% Basic Tech Adopters
Costa Ivone, 64.3 100.0% Conversion-Focused Firms
drennanlawfirm1.com 66.0 99.7% Conversion-Focused Firms
Trevino Injury Law 64.5 99.7% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.8 C 9 Jersey City you
Costello & Silverman, LLC 56.5 C 13 Mount Laurel
Escandon, Fernicola, et al 65.0 B- 13 Allenhurst
Jeffrey M. Sheppard 9.5 F 11 Deptford
Robinson & Robinson, LLC 48.0 D 11 Millville
Simon Law Group 49.0 D 11 Somerville
Attorney Roster 1 found
NameLocationPractice
Peter A. Michael Trenton, New Jersey personal-injury

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