60C
Sophistication Index

American Bar Association

The American Bar Association (ABA) is the largest voluntary association of lawyers globally. Serving as the national voice of the legal profession, the ABA focuses on improving the administration of j…

HQ Chicago, IL#85 of 383 Attorneys 1 americanbar.org Tel (312) 988-5000 Est. 1878
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American Bar Association is a Chicago, Illinois-based personal injury firm running 10 technologies across 6 categories. Key investments include Cloudflare Web Analytics for analytics, OneTrust for compliance & Krux for dmp. Ranked #5 among 2,459 firms in the Awareness Leaders segment, American Bar Association outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
99.8% Percentile
#5 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 5
Cloudflare Web Analytics Facebook Pixel Google Analytics LinkedIn Insight TikTok Pixel
Compliance 1
OneTrust
dmp 1
Krux
Email Infrastructure 1
Google Workspace
Email Security 1
Proofpoint
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Acrisure 81.5 99.8% Retention Innovators
Acumenadvisors 57.5 99.4% Basic Tech Adopters
Aspengroupbenefits 68.0 99.4% Basic Tech Adopters
Arthur J. Gallagher & Co. 57.5 99.4% Basic Tech Adopters
Woodruffsawyer 61.5 99.1% Basic Tech Adopters
Fbfs 38.0 99.1% Awareness Leaders
Mohawkinsurance 41.0 99.1% Basic Tech Adopters
Theinsurancestore 30.0 99.1% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · LinkedIn Insight · TikTok Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
American Bar Association 59.8 C 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
The Bryant Law Group 0.0 F 10 Chicago
Lawler Brown Law Firm 59.5 C 10 Marion
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Chicago, IL
321 N Clark St, Chicago, Illinois, 60654, United States, 60654

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Misty
Misty Firm Data Analyst Top Law Dog