68B-
Sophistication Index

aspengroupbenefits.com

aspengroupbenefits.com
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aspengroupbenefits.com is a personal injury law firm with a B- technology grade. Key investments include Bing Ads for analytics, Cloudflare for cdn & Microsoft 365 for email infrastructure. Ranked #81 among 6,792 firms in the Basic Tech Adopters segment, aspengroupbenefits.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.8% Percentile
#81 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 7
Bing Ads Facebook Pixel Google Analytics Google Tag Manager Hotjar LinkedIn Insight Microsoft Clarity
CDN 1
Cloudflare
Email Infrastructure 1
Microsoft 365
Email Security 1
Mimecast
Fonts 1
Google Fonts
JS Library 1
jQuery
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Acumenadvisors 57.5 100.0% Basic Tech Adopters
Arthur J. Gallagher & Co. 57.5 100.0% Basic Tech Adopters
Leorodriguezins 69.5 99.9% Basic Tech Adopters
Acrisure 81.5 99.7% Retention Innovators
Gevurtz Menashe 40.3 99.5% Basic Tech Adopters
Woodmenlife 71.0 99.4% Basic Tech Adopters
5Minuteinsure 15.5 99.4% Awareness Leaders
Visitorplans 50.0 99.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Hotjar · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Lakewood, CO

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