81A-
Sophistication Index

FreeWill

FreeWill is an online platform that allows users to create their legal wills quickly and for free. In addition to will-making services, FreeWill also facilitates charitable donations by developing tec…

HQ New York, NY#24 of 495 freewill.com Tel (800) 778-7879
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FreeWill is a New York, New York-based personal injury firm running 20 technologies across 12 categories. Key investments include Salesforce for crm, Litify for case management & Bing Ads for analytics. Within the Retention Innovators segment (1,852 firms), FreeWill ranks #234 and outperforms 87% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
87.4% Percentile
#234 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 20 tools detected
Case Management 1
Chat & Intake 1
Compliance 1
CRM 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
Reviews 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
ahead
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Diller Law Llp. 78.8 98.5% Retention Innovators
Searchlabdigital 90.8 98.5% Retention Innovators
EvenUp 80.0 98.4% Retention Innovators
Dellutri Law Group 44.5 98.3% Conversion-Focused Firms
The Fitzgerald Firm 48.0 98.0% Conversion-Focused Firms
Daniel Stark Law 85.3 98.0% Retention Innovators
Wettermark Kieth 91.0 97.9% Retention Innovators
M3Ins 79.8 97.8% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
HubSpot Chat · Microsoft Clarity
Conversion
0%
Retention
60%
Salesforce · SendGrid
3 paid tools retention stack (Salesforce, SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.0 A- — New York you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
New York, NY
401 Broadway Fl 12, New York City, New York, 10013, United States

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