91A+
Sophistication Index

Searchlabdigital

SearchLab Digital is a digital marketing agency that specializes in fully customized Local SEO and PPC services. Led by industry veterans, they offer unique and effective strategies to help businesses…

HQ Chicago, IL#3 of 383 searchlabdigital.com Tel 3122561574 Est. 2017
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Founded in 2017, Searchlabdigital combines 9 years of personal injury experience with a 17-tool technology stack across 12 categories. Key investments include Zoho CRM for crm, Cloudflare Web Analytics for analytics & Gravity Forms for forms. Ranked #75 among 1,852 firms in the Retention Innovators segment, Searchlabdigital outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
96.0% Percentile
#75 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Analytics 5
Cloudflare Web Analytics Facebook Pixel Google Analytics Google Tag Manager LinkedIn Insight
Call Tracking 1
CallTrackingMetrics
CDN 1
Amazon CloudFront
CMS 1
WordPress
CRM 1
Zoho CRM
Email Infrastructure 1
Google Workspace
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schuerger Shunnarah Trial Attorneys 81.0 98.9% Conversion-Focused Firms
Schuerger Shunnarah Trial Attorneys 81.0 98.9% Conversion-Focused Firms
Demas Law Group 92.8 98.8% Retention Innovators
attorneyfortampabay.com 82.3 98.6% Conversion-Focused Firms
FreeWill 81.0 98.5% Retention Innovators
Mainetti & Mainetti 67.5 98.1% Conversion-Focused Firms
Leightonlaw 64.5 98.1% Conversion-Focused Firms
McDevitt & Cobb, P.C. 0.0 98.1% Minimalist Tech Users
Funnel Coverage 4/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
40%
Zoho CRM
4 paid tools full-funnel coverage conversion stack (CallTrackingMetrics) retention stack (Zoho CRM)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Searchlabdigital 90.8 A+ — Chicago you
Levin & Perconti 66.0 B- 209 Chicago
Salvi, Schostok & Pritchard P.C. 82.5 A- 151 Chicago
GWC Injury Lawyers 82.5 A- 91 Chicago
Kanoski Bresney 46.0 D 83 Springfield
Spiros Law PC 35.5 F 79 Champaign
Office Locations 1 offices
Headquarters
Chicago, IL
720 West Randolph Street, 60661

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