48D
Sophistication Index

The Fitzgerald Firm

The Fitzgerald Firm is a boutique firm in Missouri providing legal and real estate services, covering estate planning, buying & selling, and business strategy. Founded by the CEO, the firm aims to ass…

HQ St. Peters, MO#2 of 3 Attorneys 1 thefitzgeraldfirmstl.com

The Fitzgerald Firm is a St. Peters, Missouri-based personal injury firm running 13 technologies across 8 categories. Key investments include GoHighLevel for crm, Google Analytics for analytics & Help Scout for chat & intake. The Fitzgerald Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
23.0% Percentile
#4491 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Wix
CRM 1
Email Infrastructure 2
JS Framework 1
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schiller & Pittenger, P.C. 54.5 99.0% Conversion-Focused Firms
elderneedslaw.com 55.5 99.0% Retention Innovators
Diller Law Llp. 78.8 98.3% Retention Innovators
Goldman Daszkal 91.0 98.2% Retention Innovators
burmanlaw.com 78.0 98.2% Conversion-Focused Firms
goldmandaszkal.com 90.0 98.2% Retention Innovators
FreeWill 81.0 98.0% Retention Innovators
statelawfirm.com 67.5 97.9% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
40%
GoHighLevel
Retention
0%
conversion stack (GoHighLevel)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 1 St. Peters you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Office Locations 1 offices
Headquarters
St. Peters, MO
1 Mid Rivers Mall Drive, 63376

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim thefitzgeraldfirmstl.com →