85A
Sophistication Index

Cannon Law, PLLC

Cannon Law, PLLC is a law firm based in Oklahoma City that specializes in criminal defense and family law. Their team of experienced lawyers is dedicated to fighting for their clients' rights and prov…

HQ Edmond, OK#1 of 8 jpcannonlawfirm.com
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Cannon Law, PLLC is a Edmond, Oklahoma-based personal injury firm running 28 technologies across 16 categories. Key investments include Bing Ads for analytics, HubSpot Chat for chat & intake & Intaker for intake software. Ranked #78 among 5,831 firms in the Conversion-Focused Firms segment, Cannon Law, PLLC outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.7% Percentile
#78 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 28 tools detected
Call Tracking 1
CDN 1
Chat & Intake 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Peterson Law Office 84.3 99.2% Conversion-Focused Firms
1800leefree.com 82.0 99.2% Conversion-Focused Firms
leefree.net 82.0 99.2% Conversion-Focused Firms
Ruloff, Haddad, and Woodward 84.1 99.2% Conversion-Focused Firms
Mokaram Law Firm 81.0 99.1% Conversion-Focused Firms
Chain 69.0 99.1% Basic Tech Adopters
theparrishlawfirm.com 82.5 99.1% Conversion-Focused Firms
thlawyer.com 79.8 99.0% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · Simpli.fi · TikTok Pixel
Engagement
96%
Hotjar · HubSpot Chat · HubSpot Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
2 enterprise-grade tools 5 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
85.3 A — Edmond you
The Bedford Law Group 34.5 F 23 Oklahoma City
The Swain Law Firm 64.0 C+ 21 Oklahoma City
Abel Law Firm 74.0 B 15 Oklahoma City
Whitten Burrage 78.5 B+ 15 Oklahoma City
Graves McLain 91.0 A+ 13 Tulsa
Office Locations 1 offices
Headquarters
Edmond, OK
1425 Fretz Avenue, 73003

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