91A+
Sophistication Index

Graves McLain

Graves McLain PLLC is a top rated Tulsa, Oklahoma law firm with extensive experience and repeated success, in medical malpractice, serious injury & wrongful death cases. We serve clients that are vict…

HQ Tulsa, OK#4 of 40 Attorneys 13 gravesmclain.com Tel 9183596600 Est. 2010
Claim Profile →

Founded in 2010, Graves McLain combines 16 years of personal injury experience with a 19-tool technology stack across 15 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Mailchimp for email marketing. The firm has 5 attorneys & 5 office locations. Ranked #52 among 1,852 firms in the Retention Innovators segment, Graves McLain outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.2% Percentile
#52 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 19 tools detected
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Social 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Fry 65.5 100.0% Basic Tech Adopters
Breit Biniazan 63.5 98.5% Conversion-Focused Firms
YD Legal 56.5 98.5% Basic Tech Adopters
Glover Law Firm 54.5 98.5% Conversion-Focused Firms
Hagen, Rosskopf & Earle Attorneys at Law 66.0 98.5% Conversion-Focused Firms
Maxey McFarland Law Firm 49.0 98.5% Conversion-Focused Firms
bbsattorneys.com 74.5 98.5% Conversion-Focused Firms
Bryant Legal Group PC 70.0 98.5% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
60%
CallRail · Intaker
Retention
40%
Mailchimp
3 paid tools full-funnel coverage conversion stack (CallRail, Intaker) retention stack (Mailchimp)
Technology Opportunities used by peers
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ 13 Tulsa you
Abel Law Firm 74.0 B 15 Oklahoma City
Whitten Burrage 78.5 B+ 15 Oklahoma City
Derryberry & Naifeh, LLP 0.0 F 12 Oklahoma City
Cunningham & Mears 64.0 C+ 12 Oklahoma City
Stipe Law Firm 30.5 F 11 Mcalester
Attorney Roster 5 found
NameLocationPractice
Daniel Graves Oklahoma City, Oklahoma personal-injury
Melissa Webb Norman, Oklahoma personal-injury
Rachel E. Gusman Oklahoma City, Oklahoma personal-injury
William "Chad" McLain Norman, Oklahoma personal-injury
Office Locations 5 offices

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim gravesmclain.com →