49D
Sophistication Index

Maxey McFarland Law Firm

The Maxey McFarland Law Firm advocates for those who have been seriously injured due to the negligence or recklessness of others. At Maxey McFarland Law Firm, our mission is to advocate for those who …

HQ Greenville, SC#13 of 35 Attorneys 3 maxeymcfarlandlaw.com
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Maxey McFarland Law Firm is a Greenville, South Carolina-based personal injury firm running 16 technologies across 13 categories. Key investments include Google Analytics for analytics, Ruby Receptionist for intake software & Contact Form 7 for forms. The firm has 4 office locations. Maxey McFarland Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
24.1% Percentile
#4425 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Breit Biniazan 63.5 100.0% Conversion-Focused Firms
Glover Law Firm 54.5 100.0% Conversion-Focused Firms
Hagen, Rosskopf & Earle Attorneys at Law 66.0 100.0% Conversion-Focused Firms
bbsattorneys.com 74.5 100.0% Conversion-Focused Firms
Bryant Legal Group PC 70.0 100.0% Conversion-Focused Firms
Phelan Petty, PLC 64.0 100.0% Conversion-Focused Firms
Law Offices of Pat Maloney, P.C. 64.0 99.0% Conversion-Focused Firms
Tabor Law Firm, LLP 70.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
60%
CallRail · Ruby Receptionist
Retention
0%
conversion stack (CallRail, Ruby Receptionist)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.0 D 3 Greenville you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Attorney Roster 1 found
NameLocationPractice
William A. Maxey North Charleston, South Carolina personal-injury

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