82A-
Sophistication Index

Goings Law Firm LLC

At the Goings Law Firm, LLC, our personal injury attorneys assist those of Columbia, SC who have been affected by the negligent acts of others. No matter if the case involved an auto accident, medical…

HQ Columbia, SC#1 of 56 Attorneys 9 goingslawfirm.com Tel 8033509230 Est. 2011
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Founded in 2011, Goings Law Firm LLC combines 15 years of personal injury experience with a 18-tool technology stack across 14 categories. Key investments include Google Analytics for analytics, SimplyConvert for intake software & Gravity Forms for forms. The firm has 3 attorneys & 4 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Goings Law Firm LLC outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Ad Fraud 1
ClickCease
Analytics 2
Google Analytics Google Tag Manager
Call Tracking 1
CallRail
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
Intake Software 1
SimplyConvert
JS Library 1
jQuery
Maps 1
Google Maps
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pardy & Rodriguez 71.0 100.0% Conversion-Focused Firms
Gatti, Keltner, Bienvenu and Montesi, PLC 83.5 98.4% Conversion-Focused Firms
Langston & Lott, PLLC 77.5 98.4% Conversion-Focused Firms
Albrecht Law 82.5 98.3% Conversion-Focused Firms
Law Offices of Gary Martin Hays & Associates 82.5 98.0% Conversion-Focused Firms
cardonelaw.com 83.5 98.0% Conversion-Focused Firms
The Shirvanian Law Firm 92.8 98.0% Conversion-Focused Firms
Hensley Legal Group, PC 80.8 98.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
80%
CallRail · ClickCease · SimplyConvert
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease, SimplyConvert)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Goings Law Firm LLC 81.5 A- 9 Columbia you
Joye Law Firm 81.5 A- 13 North Charleston
McGowan Hood Felder & Phillips 58.5 C 12 Rock Hill
Smith, Born, Leventis, Taylor & Vega 37.3 F 12 Columbia
Elrod Pope Law Firm 30.0 F 12 Rock Hill
Ted Law: Accident and Injury Law Firm 45.0 D 12 North Charleston
Attorney Roster 3 found
NameLocationPractice
Franklin Scott McGuire, Jr. North Charleston, South Carolina personal-injury
Jessica L. Gooding North Charleston, South Carolina personal-injury
Robert Fredrick Goings Columbia, South Carolina personal-injury
Office Locations 4 offices
Headquarters
Columbia, SC
1510 Calhoun St, 29201
Charleston, South Carolina
Columbia, South Carolina
North Charleston, South Carolina

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