81A-
Sophistication Index

Hensley Legal Group, PC

Hensley Legal Group, PC is an Indianapolis-based law firm that has been providing caring and professional legal services to the disabled and injured in Indiana since 1998. They represent working peopl…

HQ Indianapolis, IN#5 of 101 Attorneys 5 hensleylegal.com Tel 3174723333 Est. 1998
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Hensley Legal Group, PC operates 6 offices across IN & Indiana, backed by 20 technologies spanning 16 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & Juvo Leads for chat & intake. The firm has 2 attorneys & 6 office locations. Ranked #578 among 5,831 firms in the Conversion-Focused Firms segment, Hensley Legal Group, PC outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.1% Percentile
#578 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Advertising 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cardonelaw.com 83.5 100.0% Conversion-Focused Firms
The Shirvanian Law Firm 92.8 100.0% Conversion-Focused Firms
Dimopoulos Injury Law 70.5 99.0% Conversion-Focused Firms
Gatti, Keltner, Bienvenu and Montesi, PLC 83.5 98.7% Conversion-Focused Firms
Langston & Lott, PLLC 77.5 98.7% Conversion-Focused Firms
Albrecht Law 82.5 98.6% Conversion-Focused Firms
Ligori & Ligori 75.8 98.5% Conversion-Focused Firms
The Law Offices of Jason E. Taylor 58.5 98.5% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
80%
Gravity Forms · Juvo Leads · YouTube
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.8 A- 5 Indianapolis you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 2 found
NameLocationPractice
John Hensley South Bend, Indiana personal-injury
Office Locations 6 offices

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