78B+
Sophistication Index

Langston & Lott, PLLC

Langston & Lott, PLLC is a personal injury law firm based in Mississippi, Tennessee, and Alabama. With over fifty years of experience, the firm specializes in handling catastrophic personal injury, bu…

HQ Booneville, MS#1 of 1 Attorneys 1 langstonlott.com Tel (662) 728-9733 Est. 1964
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Founded in 1964, Langston & Lott, PLLC combines 62 years of personal injury experience with a 18-tool technology stack across 15 categories. Key investments include Google Analytics for analytics, The Trade Desk for advertising & ApexChat for chat & intake. The firm has 2 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Langston & Lott, PLLC ranks #850 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
85.4% Percentile
#850 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Advertising 1
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cardonelaw.com 83.5 98.7% Conversion-Focused Firms
The Shirvanian Law Firm 92.8 98.7% Conversion-Focused Firms
Hensley Legal Group, PC 80.8 98.7% Conversion-Focused Firms
Reinhardt Harper Davis Plc. 51.0 98.6% Conversion-Focused Firms
Mase Mebane Seitz 55.0 98.6% Conversion-Focused Firms
Dwyer Williams Potter Attorneys 82.5 98.6% Conversion-Focused Firms
Shaked Law Firm 81.5 98.5% Conversion-Focused Firms
Freese & Goss 87.0 98.5% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · The Trade Desk
Engagement
60%
ApexChat · Gravity Forms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.5 B+ 1 Booneville you
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Witherspoon & Compton, LLC 77.0 B+ 4 Meridian
Attorney Roster 1 found
NameLocationPractice
Casey Langston Lott Jackson, Mississippi personal-injury
Office Locations 2 offices
Headquarters
Booneville, MS
100 S Main St, 38829

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