87A
Sophistication Index

Freese & Goss

Freese & Goss is a nationally recognized trial firm committed to protecting the rights of the injured. The firm focuses its work on mass tort and personal injury cases with a particular emphasis on pr…

HQ Dallas, TX#2 of 250 freeseandgoss.com

Freese & Goss is a Dallas, Texas-based personal injury firm running 19 technologies across 14 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Constant Contact for email marketing. Ranked #136 among 1,852 firms in the Retention Innovators segment, Freese & Goss outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
92.7% Percentile
#136 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 19 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shaked Law Firm 81.5 100.0% Conversion-Focused Firms
Slam Dunk Attorney 83.5 100.0% Conversion-Focused Firms
Ferrer Poirot & Wansbrough 83.5 99.1% Conversion-Focused Firms
GWC Injury Lawyers 82.5 99.1% Conversion-Focused Firms
Brooks Law Group 83.5 99.1% Conversion-Focused Firms
Bailey Cowan Heckaman PLLC 80.0 99.1% Conversion-Focused Firms
Dismuke Law, PLLC 83.5 99.0% Conversion-Focused Firms
Elite Legal Marketing 64.5 98.9% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Hotjar · nGage
Conversion
40%
CallRail
Retention
40%
Constant Contact
4 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Constant Contact)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
87.0 A — Dallas you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Dallas, TX
3500 Maple Avenue, 75219

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