80A-
Sophistication Index

Bailey Cowan Heckaman PLLC

Bailey Cowan Heckaman PLLC is a national trial law firm based in Houston, Texas. With over 100 years of combined experience, our team of dedicated attorneys has successfully won billions of dollars on…

HQ Houston, TX#24 of 905 Attorneys 34 bchlaw.com Tel 7139097910 Est. 1990
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Bailey Cowan Heckaman PLLC operates 35 offices across TX & Texas, backed by 19 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Intaker for intake software & CallRail for call tracking. The firm has 2 attorneys & 35 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Bailey Cowan Heckaman PLLC ranks #647 and outperforms 89% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
88.9% Percentile
#647 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 2
Intake Software 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
GWC Injury Lawyers 82.5 100.0% Conversion-Focused Firms
Brooks Law Group 83.5 100.0% Conversion-Focused Firms
The Schiller Kessler Group 82.5 99.4% Conversion-Focused Firms
Dismuke Law, PLLC 83.5 99.2% Conversion-Focused Firms
Shaked Law Firm 81.5 99.1% Conversion-Focused Firms
Freese & Goss 87.0 99.1% Retention Innovators
Slam Dunk Attorney 83.5 99.1% Conversion-Focused Firms
Younglove Law Group Llp. 65.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · YouTube
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.0 A- 34 Houston you
The Benton Law Firm 69.0 B- 51 Dallas
Doyle Dennis LLP Trial Lawyers 48.5 D 51 Houston
Burress Law 21.0 F 51 Mckinney
Doyle Dennis LLP Trial Lawyers 29.0 F 50 Houston
The Krist Law Firm 66.0 B- 50 Houston
Attorney Roster 2 found
NameLocationPractice
Aaron Heckaman Georgetown, Texas personal-injury

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