80A-
Sophistication Index

Poynter & Bucheri LLC

Poynter & Bucheri, LLC is a law firm dedicated to helping persons in their time of need. Our practice is devoted primarily to the areas of personal injury, criminal and family law. We are located on…

HQ Indianapolis, IN#7 of 101 Attorneys 9 pb-law.com Est. 1996
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Poynter & Bucheri LLC operates 7 offices across IN & Indiana, backed by 18 technologies spanning 13 categories. Key investments include Cloudflare Web Analytics for analytics, Intaker for intake software & Contact Form 7 for forms. The firm has 3 attorneys & 7 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Poynter & Bucheri LLC ranks #647 and outperforms 89% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
88.9% Percentile
#647 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
yourlegalrightsadvocates.com 63.3 100.0% Basic Tech Adopters
Law Offices of George T. Bochanis 80.8 100.0% Conversion-Focused Firms
salinas-law.com 68.5 99.4% Conversion-Focused Firms
Webster Legal 76.5 99.4% Conversion-Focused Firms
MKP Law Group 81.5 99.3% Conversion-Focused Firms
Wyly & Cook, PLLC 80.0 99.3% Conversion-Focused Firms
Franklin Law, LLC 81.5 99.3% Conversion-Focused Firms
Giroux Pappas Trial Attorneys 70.3 99.3% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Gravity Forms
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.0 A- 9 Indianapolis you
Ward & Ward Personal Injury Lawyers 80.5 A- 12 Indianapolis
Mcglone Law 59.5 C 12 Terre Haute
Rubino, Ruman, Crosmer, Smith, Sersic & Polen 44.0 D 12 Dyer
Law Office of Travis J. McConnell 43.5 D 11 Warsaw
Lane Brown, LLC 76.5 B+ 11 Reynolds
Attorney Roster 3 found
NameLocationPractice
Donald Poynter South Bend, Indiana personal-injury
John D. Norman South Bend, Indiana personal-injury

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