82A-
Sophistication Index

MKP Law Group

Attorneys 55 mkplawgroup.com
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MKP Law Group is a personal injury law firm with a A- technology grade. Key investments include Google Analytics for analytics, Smith.ai for intake software & Google Reviews Widget for reviews. The firm has 54 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, MKP Law Group outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Wyly & Cook, PLLC 80.0 100.0% Conversion-Focused Firms
Franklin Law, LLC 81.5 100.0% Conversion-Focused Firms
Giroux Pappas Trial Attorneys 70.3 100.0% Basic Tech Adopters
Hale Injury Law 55.5 100.0% Conversion-Focused Firms
Warshafsky Rotter Tarnoff 82.5 100.0% Conversion-Focused Firms
DeWitt Law Firm 68.5 100.0% Conversion-Focused Firms
Primus Family Law Llp. 64.5 100.0% Conversion-Focused Firms
Rouse Law PC 56.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Smith.ai
Retention
0%
3 paid tools conversion stack (CallRail, Smith.ai)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Jordan W. Peagler Daly City, California personal-injury

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