82A-
Sophistication Index

Warshafsky Rotter Tarnoff

Warshafsky Rotter Tarnoff is a personal injury law firm based in Milwaukee, Wisconsin. They specialize in handling car accident cases, motorcycle crashes, medical malpractice, and wrongful death cases…

HQ Kenosha, WI#1 of 4 Attorneys 3 warshafsky.com
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Warshafsky Rotter Tarnoff is a Kenosha, Wisconsin-based personal injury firm running 16 technologies across 14 categories. Key investments include Google Analytics for analytics, Intaker for intake software & All in One SEO for seo. The firm has 2 attorneys & 4 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Warshafsky Rotter Tarnoff outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Security 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
MKP Law Group 81.5 100.0% Conversion-Focused Firms
Wyly & Cook, PLLC 80.0 100.0% Conversion-Focused Firms
Franklin Law, LLC 81.5 100.0% Conversion-Focused Firms
Giroux Pappas Trial Attorneys 70.3 100.0% Basic Tech Adopters
Hale Injury Law 55.5 100.0% Conversion-Focused Firms
DeWitt Law Firm 68.5 100.0% Conversion-Focused Firms
Primus Family Law Llp. 64.5 100.0% Conversion-Focused Firms
Rouse Law PC 56.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · WPForms
Conversion
60%
CallRail · Intaker
Retention
0%
2 enterprise-grade tools 4 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 3 Kenosha you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Attorney Roster 2 found
NameLocationPractice
Frank Thomas Crivello Madison, Wisconsin personal-injury

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