76B+
Sophistication Index

Lane Brown, LLC

HQ Reynolds, IN#1 of 1 Attorneys 11 lanebrownlaw.com
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Lane Brown, LLC operates 10 offices across IN & Illinois, backed by 13 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 2 attorneys & 10 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Lane Brown, LLC ranks #976 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#976 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lane & Lane, LLC 76.5 100.0% Conversion-Focused Firms
Dallas W. Hartman, P.C. 76.0 100.0% Conversion-Focused Firms
Viloria, Oliphant, Oster & Aman L.L.P. 76.5 100.0% Conversion-Focused Firms
cmapalaw.com 55.0 100.0% Basic Tech Adopters
Ciancio Ciancio Brown 81.5 99.3% Conversion-Focused Firms
Calldesai 72.5 99.0% Conversion-Focused Firms
The Calderon Law Firm 81.5 99.0% Conversion-Focused Firms
Halperin Law Center 81.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.5 B+ 11 Reynolds you
Nice Law Firm 34.5 F 16 Indianapolis
Smith Law, LLC 14.5 F 16 New Albany
Hilbrich Law Firm 73.5 B 15 Portage
Law Office of William W Hurst, LLC 91.0 A+ 15 Indianapolis
Banks & Brower, LLC 71.0 B 15 Indianapolis
Attorney Roster 2 found
NameLocationPractice
Mark A Brown Peoria, Illinois personal-injury

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