76B+
Sophistication Index

Lane & Lane, LLC

HQ Chicago, IL#31 of 383 Attorneys 10 lane-lane.com Tel 3123321400
Claim Profile →

Lane & Lane, LLC operates 11 offices across IL & Illinois, backed by 13 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 11 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Lane & Lane, LLC ranks #976 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#976 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lane Brown, LLC 76.5 100.0% Conversion-Focused Firms
Dallas W. Hartman, P.C. 76.0 100.0% Conversion-Focused Firms
Viloria, Oliphant, Oster & Aman L.L.P. 76.5 100.0% Conversion-Focused Firms
cmapalaw.com 55.0 100.0% Basic Tech Adopters
Ciancio Ciancio Brown 81.5 99.3% Conversion-Focused Firms
Calldesai 72.5 99.0% Conversion-Focused Firms
The Calderon Law Firm 81.5 99.0% Conversion-Focused Firms
Halperin Law Center 81.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.5 B+ 10 Chicago you
Mark L. Karno & Associates, 74.5 B 15 Chicago
Jacobson Associates, Inc. 10.5 F 15 Chicago
McCready Law 79.0 B+ 13 Chicago
Gordon Injury Lawyers, P.C. 0.0 F 13 Chicago
Khan Nayyar & Associates, LLC 21.0 F 13 Oakbrook Terrace
Attorney Roster 1 found
NameLocationPractice
Stephen l Lane Springfield, Illinois personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim lane-lane.com →