82A-
Sophistication Index

The Calderon Law Firm

HQ Houston, TX#18 of 905 josecalderon.com Tel 8323723068
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The Calderon Law Firm is a Houston, Texas-based personal injury firm running 17 technologies across 13 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, The Calderon Law Firm outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Calldesai 72.5 100.0% Conversion-Focused Firms
Halperin Law Center 81.5 100.0% Conversion-Focused Firms
Dolan Connly, P.C. 83.3 100.0% Conversion-Focused Firms
Kam Ebersbach & Lewis, P.C. 83.3 100.0% Conversion-Focused Firms
Yosha Cook & Tisch - Indianapolis Personal Injury Attorneys 84.3 99.6% Conversion-Focused Firms
stroble.com 82.5 99.4% Conversion-Focused Firms
Haug & Farrar, PLLC 82.5 99.4% Conversion-Focused Firms
Ciancio Ciancio Brown 81.5 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
1601 Westheimer Rd, 77006-3727

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