82A-
Sophistication Index

leefree.net

The Lee Steinberg Law Firm is a Michigan-based personal injury law firm that has been representing injured individuals for over 40 years. They specialize in a wide range of personal injury cases, incl…

HQ Southfield, MI#6 of 49 Attorneys 46 leefree.net Tel 8005333733 Est. 1973
Claim Profile →

leefree.net operates 12 offices across MI & Michigan, backed by 20 technologies spanning 13 categories. Key investments include Bing Ads for analytics, ApexChat for chat & intake & Contact Form 7 for forms. The firm has 5 attorneys & 12 office locations. Ranked #424 among 5,831 firms in the Conversion-Focused Firms segment, leefree.net outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.7% Percentile
#424 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Peterson Law Office 84.3 100.0% Conversion-Focused Firms
1800leefree.com 82.0 100.0% Conversion-Focused Firms
philly-injury-law.com 83.3 99.7% Conversion-Focused Firms
thlawyer.com 79.8 99.6% Retention Innovators
chrishudsonlaw.com 82.3 99.6% Conversion-Focused Firms
TorHoerman Law 66.3 99.6% Conversion-Focused Firms
Berger and Green 83.3 99.4% Conversion-Focused Firms
Cannon Law, PLLC 85.3 99.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
100%
ApexChat · Blazeo · Contact Form 7 · Microsoft Clarity · YouTube
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.0 A- 46 Southfield you
Vahdat Weisman Law 14.5 F 65 Livonia
Michigan Auto Law 84.3 A- 51 Farmington Hills
Goodman Acker P.C. 82.5 A- 50 Southfield
Sinas Dramis Law Firm 29.5 F 43 Lansing
Anselmi Mierzejewski Ruth & Sowle P.C. 65.0 B- 41 Bloomfield Hills
Attorney Roster 5 found
NameLocationPractice
Brian Bez Troy, Michigan personal-injury
Debra Garlinghouse Troy, Michigan personal-injury
Eric Steinberg Ann Arbor, Michigan personal-injury
Lee Steinberg Grand Rapids, Michigan personal-injury
Michael Simon Grand Rapids, Michigan personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim leefree.net →