84A-
Sophistication Index

Michigan Auto Law

Michigan Auto Law is a law firm that specializes in helping people injured in car, truck, and motorcycle accidents throughout the state of Michigan. With 18 attorneys and a staff of over 25 legal prof…

HQ Farmington Hills, MI#1 of 20 Attorneys 51 michiganautolaw.com Tel 8007770028 Est. 1952
Auto Accidents Truck Accidents Motorcycle Accidents
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Michigan Auto Law operates 14 offices across MI & Michigan, backed by 20 technologies spanning 12 categories. Key investments include Bing Ads for analytics, HubSpot Chat for chat & intake & Gravity Forms for forms. The firm has 6 attorneys & 14 office locations, handling Auto Accidents, Truck Accidents, Motorcycle Accidents cases. Ranked #118 among 5,831 firms in the Conversion-Focused Firms segment, Michigan Auto Law outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.0% Percentile
#118 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ruloff Swain Haddad Morecock Talbert & Woodward, PC 82.5 99.6% Conversion-Focused Firms
Shouse Law Group 78.8 99.6% Conversion-Focused Firms
kalawyer.com 69.0 99.6% Conversion-Focused Firms
Dean Waite & Associates, 71.0 99.6% Conversion-Focused Firms
hallandcopetaslaw.com 82.5 99.6% Conversion-Focused Firms
Law Quill 52.0 99.6% Basic Tech Adopters
Ramji Law Group 79.0 99.6% Conversion-Focused Firms
Clancy & Diaz LLP 75.8 99.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
96%
Gravity Forms · HubSpot Chat · Juvo Leads · Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
84.3 A- 51 Farmington Hills you
Conybeare Law Office 70.0 B 74 Saint Joseph
Vahdat Weisman Law 14.5 F 65 Livonia
Goodman Acker P.C. 82.5 A- 50 Southfield
leefree.net 82.0 A- 46 Southfield
Sinas Dramis Law Firm 29.5 F 43 Lansing
Attorney Roster 6 found
NameLocationPractice
Brandon M. Hewitt Clinton, Michigan personal-injury
Joshua Robert Terebelo Grand Rapids, Michigan personal-injury
Kevin Seiferheld Troy, Michigan personal-injury
Rick J. Houghton Troy, Michigan personal-injury
Steven M Gursten Clinton, Michigan personal-injury
Office Locations 14 offices

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