0.4%
of PI firms

HubSpot Forms

HubSpot Forms integrates natively with HubSpot CRM, automatically creating or updating contact records when forms are submitted. They support smart fields that adapt based on known…

Category Forms Vendor HubSpot SI Lift +33.3 pts hubspot.com

What is HubSpot Forms?

HubSpot Forms integrates natively with HubSpot CRM, automatically creating or updating contact records when forms are submitted. They support smart fields that adapt based on known visitor data.

Common Use Cases for Law Firms

  • Capture leads directly into HubSpot CRM with automatic contact creation
  • Use progressive profiling to collect new information on return visits
  • Trigger automated email workflows based on form submission
  • A/B test form layouts to optimize conversion rates

How We Detect It

JavaScript embed via HubSpot tracking code Part of HubSpot CRM (free tier available) Requires HubSpot account
Market Overview

We detect HubSpot Forms on 154 personal injury law firm websites, making it a 0.4%-adoption forms tool in the industry. Firms using HubSpot Forms average a 61.8 Sophistication Index, +33.3 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Basic Tech Adopters segment (1.0%), followed by Conversion-Focused Firms (0.7%). Firms running HubSpot Forms most commonly pair it with Google Analytics (77.9%) and Google Workspace (73.4%).

154 Firms Using
0.4% Adoption Rate
61.8 Avg Adopter SI
+33.3 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0

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Top Firms Using HubSpot Forms by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Gravis Law, PLLC - Scottsdale gravislaw.com Conversion-Focused Firms 1 94.094 A+
2 Bart Durham Injury Law bartdurham.com Retention Innovators 6 93.093 A+
3 Mandelbaum Barrett, P.C. mblawfirm.com Basic Tech Adopters 1 92.092 A+
4 Nipgroup nipgroup.com Retention Innovators 1 91.091 A+
5 McEldrew Purtell mceldrewpurtell.com Retention Innovators 1 90.891 A+
6 Cannon Law, PLLC jpcannonlawfirm.com Conversion-Focused Firms 1 85.385 A+
7 Okfbinsurance okfbinsurance.com Conversion-Focused Firms 1 84.584 A+
8 K Altman Law kaltmanlaw.com Conversion-Focused Firms 1 84.584 A+
9 Tosi Law LLC tosifirm.com Conversion-Focused Firms 1 84.584 A+
10 CloudLex cloudlex.com Retention Innovators 1 84.584 A+
11 LifeBack Law Firm, P.A. lifebacklaw.com Conversion-Focused Firms 1 84.384 A+
12 armadalaw.com armadalaw.com Conversion-Focused Firms 3 84.384 A+
13 911victimlawyer.com 911victimlawyer.com Conversion-Focused Firms 8 84.384 A+
14 VB Attorneys vbattorneys.com Conversion-Focused Firms 36 84.384 A+
15 Sureco sureco.com Conversion-Focused Firms 1 83.584 A+
16 Herrling, Clark, Hartzheim & Siddall, Ltd. herrlingclark.com Conversion-Focused Firms 17 83.584 A+
17 CCW Safe ccwsafe.com Retention Innovators 1 83.383 A+
18 stephensonrife.com stephensonrife.com Conversion-Focused Firms 6 82.582 A+
19 Wais, Vogelstein, Forman, Koch, & Norman LLC malpracticeteam.com Conversion-Focused Firms 23 82.582 A+
20 Rainwater, Holt & Sexton, P.A. callrainwater.com Conversion-Focused Firms 16 82.582 A+
See all 154 firms →
Jax
Jax Technology Analyst Top Law Dog