84A-
Sophistication Index

Herrling, Clark, Hartzheim & Siddall, Ltd.

From estate planning issues to family disputes, our attorneys at the Herrling Clark Law Firm Ltd. appreciate that comprehensive representation is rooted in experience. At our New London, Wisconsin, lo…

HQ Appleton, WI#1 of 7 Attorneys 17 herrlingclark.com Tel 9207397366
Personal Injury Family Law Estate Planning Business Motor Vehicle Accidents

Herrling, Clark, Hartzheim & Siddall, Ltd. is a Appleton, Wisconsin-based personal injury firm running 20 technologies across 13 categories. Key investments include Bing Ads for analytics, The Trade Desk for advertising & Blazeo for chat & intake. The firm has 6 attorneys & 5 office locations, handling Personal Injury, Family Law, Estate Planning, Business cases. Ranked #159 among 5,831 firms in the Conversion-Focused Firms segment, Herrling, Clark, Hartzheim & Siddall, Ltd. outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
97.3% Percentile
#159 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Advertising 1
Call Tracking 1
CDN 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Phillip S. Georges, PLLC 82.5 99.2% Conversion-Focused Firms
Kaire & Heffernan 54.8 99.2% Basic Tech Adopters
Sam & Ash Injury Law 93.0 99.0% Retention Innovators
Long & Long Attorneys at Law 65.5 98.7% Basic Tech Adopters
Keller Swan Injury Attorneys 73.5 98.7% Conversion-Focused Firms
Gibson Hill Personal Injury 71.0 98.7% Conversion-Focused Firms
Shimoda & Rodriguez Law, PC 66.0 98.7% Conversion-Focused Firms
Justinian & Associates PLLC 48.5 98.6% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi · The Trade Desk · TikTok Pixel
Engagement
80%
Blazeo · Gravity Forms · HubSpot Forms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.5 A- 17 Appleton you
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Gimbel, Reilly, Guerin & Brown 41.0 D 17 Milwaukee
Murphy & Prachthauser 38.5 F 16 Milwaukee
Previant, Goldberg, Uelmen, Gratz, Miller & Brueggeman, S.c. 32.0 F 14 Milwaukee
Attorney Roster 6 found
NameLocationPractice
John D. Claypool Milwaukee, Wisconsin personal-injury
Kevin Lonergan Milwaukee, Wisconsin personal-injury
Kristen Sara Scheuerman Milwaukee, Wisconsin personal-injury
Michael S. Siddall Milwaukee, Wisconsin personal-injury
Richard T. Elrod Milwaukee, Wisconsin personal-injury
Office Locations 5 offices
Headquarters
Appleton, WI
800 N Lynndale Dr, 54914-3017
Headquarters
New London, WI
105 East Waupaca Street, 54961-1227

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