66B-
Sophistication Index

Long & Long Attorneys at Law

Long & Long is a personal injury law firm based in Mobile, AL. They provide legal representation and support to injured victims throughout Alabama. The firm is run by the Long Brothers and is committe…

HQ Mobile, AL#7 of 28 longandlong.com Tel 2514322277 Est. 2003
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Founded in 2003, Long & Long Attorneys at Law combines 23 years of personal injury experience with a 14-tool technology stack across 12 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & TrustIndex for reviews. Ranked #115 among 6,792 firms in the Basic Tech Adopters segment, Long & Long Attorneys at Law outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.3% Percentile
#115 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Compliance 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Reviews 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sam C. Mitchell & Associates 51.0 100.0% Basic Tech Adopters
Green Giraffe Legal Services 51.0 100.0% Basic Tech Adopters
Shalom Law, PLLC 58.0 100.0% Conversion-Focused Firms
John Ameen 65.0 100.0% Conversion-Focused Firms
Law Offices of Robert F. Brennan APC 70.0 100.0% Conversion-Focused Firms
davidlawfirmonline.com 50.0 100.0% Basic Tech Adopters
Law Offices Of Joseph Rome Inc., P.S. 39.5 100.0% Basic Tech Adopters
gonzaleslawoffices.com 65.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Tag Manager
Engagement
80%
ApexChat · Gravity Forms · Hotjar
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.5 B- — Mobile you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Mobile, AL
301 Saint Louis St, 36602-2822

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