82A-
Sophistication Index

theparrishlawfirm.com

Attorneys 17 theparrishlawfirm.com

theparrishlawfirm.com is a personal injury law firm with a A- technology grade. Key investments include Bing Ads for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 2 attorneys & 9 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, theparrishlawfirm.com outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
accessibility 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Chain 69.0 100.0% Basic Tech Adopters
bhollandlawfirm.com 84.1 99.3% Conversion-Focused Firms
Cannon Law, PLLC 85.3 99.1% Conversion-Focused Firms
Osterbind Law 80.0 99.0% Conversion-Focused Firms
Golden State Workers Compensation 35.5 99.0% Basic Tech Adopters
Napier Law Firm 38.5 99.0% Awareness Leaders
ljwlegal.com 51.0 99.0% Basic Tech Adopters
Ball & McCann, P.C. 23.5 99.0% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Gravity Forms · Hotjar
Conversion
40%
Intaker
Retention
0%
5 paid tools conversion stack (Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
James Parrish Norfolk, Virginia personal-injury
Lisa D. Barnett Chesapeake, Virginia personal-injury

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