84A-
Sophistication Index

Farris, Riley & Pitt Llp.

Farris, Riley and Pitt, LLP is a full service plaintiff's firm in downtown Birmingham, AL representing clients all over the State of Alabama and beyond. Handling a wide range of personal injury matter…

HQ Birmingham, AL#2 of 76 Attorneys 20 frplegal.com Tel 2564975431 Est. 1996
Personal injury Mass Torts Wrongful Death Auto Accident Medical Malpractice Nursing Home Abuse Truck Accidents Defective Products +1

Farris, Riley & Pitt Llp. operates 7 offices across AL & Alabama, backed by 22 technologies spanning 15 categories. Key investments include Bing Ads for analytics, Criteo for advertising & Intaker for intake software. The firm has 5 attorneys & 7 office locations, handling Personal injury, Mass Torts, Wrongful Death, Auto Accident cases. Ranked #92 among 5,831 firms in the Conversion-Focused Firms segment, Farris, Riley & Pitt Llp. outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.4% Percentile
#92 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
Ad Fraud 1
Advertising 2
Call Tracking 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Burk Injury Lawyers 76.0 99.3% Conversion-Focused Firms
Carl Reynolds 84.3 98.6% Conversion-Focused Firms
Walkup, Melodia, Kelly & Schoenberger 84.5 98.5% Conversion-Focused Firms
Jodat Law Group 82.0 97.8% Conversion-Focused Firms
Johnson Attorneys Group Injury & Accidents 85.3 97.8% Conversion-Focused Firms
George Sink 85.3 97.8% Conversion-Focused Firms
campbellandassociateslaw.com 84.5 97.7% Conversion-Focused Firms
injuriesarepersonal.com 84.3 97.7% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Criteo · Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
60%
Gravity Forms · YouTube
Conversion
80%
CallRail · ClickCease · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
84.5 A- 20 Birmingham you
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Timberlake, League, & Brooks 67.3 B- 20 Huntsville
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Norris Injury Lawyers 59.5 C 19 Birmingham
Attorney Roster 5 found
NameLocationPractice
Calle Marie Mendenhall Mobile, Alabama personal-injury
Darius Antoine Crayton Mobile, Alabama personal-injury
Kenneth E. Riley Mobile, Alabama personal-injury
Kirby D. Farris Mobile, Alabama personal-injury
Office Locations 7 offices
Headquarters
Birmingham, AL
The Gray Building 1728 3rd Avenue North, 35203
Headquarters
Birmingham, AL
1728 3Rd Ave N, 35203-2030

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Misty
Misty Firm Data Analyst Top Law Dog