84A-
Sophistication Index

Campbell & Associates

Campbell & Associates, Attorneys at Law, founded in 1996, is a law firm dedicated to the ideal of using the civil justice system as a tool for achieving positive change for the benefit of all people. …

HQ Charlotte, NC#1 of 87 Attorneys 8 campbellandassociateslaw.com Tel +1-704-866-9191
Nursing Home Personal Injury -- Plaintiff Workers' Compensation Law
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Campbell & Associates is a Charlotte, North Carolina-based personal injury firm running 21 technologies across 15 categories. Key investments include Bing Ads for analytics, Intaker for intake software & Contact Form 7 for forms. The firm has 2 office locations, handling Nursing Home, Personal Injury -- Plaintiff, Workers' Compensation Law cases. Ranked #92 among 5,831 firms in the Conversion-Focused Firms segment, Campbell & Associates outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.4% Percentile
#92 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Campbell & Associates 84.5 99.3% Conversion-Focused Firms
eastonlawoffices.com 82.3 99.2% Conversion-Focused Firms
Weatherby Law Firm, PC 83.5 99.2% Conversion-Focused Firms
Campbell & Associates 84.5 99.2% Conversion-Focused Firms
Easton & Easton 81.3 98.9% Conversion-Focused Firms
Nichols Injury Law, P.C. 82.3 98.8% Conversion-Focused Firms
TK Injury Lawyers 81.5 98.8% Conversion-Focused Firms
Cohen Law Group 75.0 98.8% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Contact Form 7 · WPForms
Conversion
80%
CallRail · ClickCease · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, ClickCease, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
84.5 A- 8 Charlotte you
Auger & Auger 74.0 B 11 Charlotte
Rhine Law Firm, P.C. 54.5 C- 11 Wilmington
Powers Law Firm PA 64.5 C+ 11 Charlotte
Comerford, Chilson & Moser, LLP 36.5 F 11 Winston-Salem
DeMayo Law Group 82.5 A- 11 Charlotte
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Charlotte, NC
Headquarters
Gastonia, NC
603 Cox Rd. Suite D, 28054

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