81A-
Sophistication Index

Easton & Easton

Easton & Easton is a premier personal injury law firm based in Orange County, known for providing top-notch plaintiff representation for serious injury and wrongful death cases. With over 100 years of…

HQ Costa Mesa, CA#3 of 36 eastonlawfirm.com Tel 7148504590 Est. 1991

Founded in 1991, Easton & Easton combines 35 years of personal injury experience with a 17-tool technology stack across 14 categories. Key investments include Cloudflare Web Analytics for analytics, The Trade Desk for advertising & Gravity Forms for forms. Ranked #553 among 5,831 firms in the Conversion-Focused Firms segment, Easton & Easton outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.5% Percentile
#553 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Advertising 1
Call Tracking 1
CMS 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Landing Pages 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
TK Injury Lawyers 81.5 99.4% Conversion-Focused Firms
Cohen Law Group 75.0 99.4% Conversion-Focused Firms
Terry & Kelly, P 81.5 99.4% Conversion-Focused Firms
gilbertsperling.com 81.5 99.0% Conversion-Focused Firms
Anidjar & Levine 59.8 99.0% Basic Tech Adopters
Majors Law Group 71.0 99.0% Conversion-Focused Firms
campbellandassociateslaw.com 84.5 98.9% Conversion-Focused Firms
eastonlawoffices.com 82.3 98.8% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Tag Manager · Simpli.fi · The Trade Desk
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
4 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.3 A- — Costa Mesa you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Costa Mesa, CA
650 Town Center Dr, 92626-6041

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