82A-
Sophistication Index

gilbertsperling.com

Attorneys 9 gilbertsperling.com
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gilbertsperling.com is a personal injury law firm with a A- technology grade. Key investments include Bing Ads for analytics, UserWay for accessibility & ClickCease for ad fraud. The firm has 2 attorneys & 9 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, gilbertsperling.com outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
accessibility 1
Ad Fraud 1
Call Tracking 1
Email Infrastructure 1
Fonts 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Anidjar & Levine 59.8 100.0% Basic Tech Adopters
anidjarlevine.com 70.3 99.4% Basic Tech Adopters
Easton & Easton 81.3 99.0% Conversion-Focused Firms
Carl Reynolds 84.3 99.0% Conversion-Focused Firms
TK Injury Lawyers 81.5 99.0% Conversion-Focused Firms
Cohen Law Group 75.0 99.0% Conversion-Focused Firms
Terry & Kelly, P 81.5 99.0% Conversion-Focused Firms
Mazie, Slater, Katz & Freeman, LLC 81.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
60%
CallRail · ClickCease
Retention
0%
4 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Gilbert Sperling III Albany, Georgia personal-injury

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