82A-
Sophistication Index

Terry & Kelly, P

Terry & Kelly is a personal injury law firm in Austin, Texas. We represent our clients with fierce determination while providing them with the compassion and personal attention they deserve. We are de…

HQ Austin, TX#10 of 149 lawyersfortexans.com Est. 2012
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Founded in 2012, Terry & Kelly, P combines 14 years of personal injury experience with a 17-tool technology stack across 14 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & ClickCease for ad fraud. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Terry & Kelly, P outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
TK Injury Lawyers 81.5 100.0% Conversion-Focused Firms
Cohen Law Group 75.0 100.0% Conversion-Focused Firms
Easton & Easton 81.3 99.4% Conversion-Focused Firms
gilbertsperling.com 81.5 99.0% Conversion-Focused Firms
Anidjar & Levine 59.8 99.0% Basic Tech Adopters
Majors Law Group 71.0 99.0% Conversion-Focused Firms
eastonlawoffices.com 82.3 98.9% Conversion-Focused Firms
Stampone O'Brien Dilsheimer Law 50.5 98.9% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
60%
CallRail · ClickCease
Retention
0%
4 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- — Austin you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Austin, TX
1002 Rio Grande Street, 78701

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