82A-
Sophistication Index

DeMayo Law Group

Mr. Michael A. DeMayo is the CEO and founder of DeMayo Law Offices, L.L.P. (a/k/a, Law Offices of Michael A. DeMayo, L.L.P.) Since founding the law firm in Charlotte, North Carolina over twenty-five …

HQ Charlotte, NC#4 of 87 Attorneys 11 demayolaw.com Tel 910.738.3828 Est. 1992

DeMayo Law Group operates 12 offices across NC & North Carolina, backed by 18 technologies spanning 14 categories. Key investments include Ahrefs for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 12 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, DeMayo Law Group outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Security 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Scott Pryor Law Group 80.8 100.0% Conversion-Focused Firms
Price Benowitz Accident Injury Lawyers Llp. 83.5 99.4% Conversion-Focused Firms
Finz & Finz 81.5 99.4% Conversion-Focused Firms
The Law Office of David E Gordon 81.5 99.4% Conversion-Focused Firms
Bressman Law 83.3 99.4% Conversion-Focused Firms
fellermanlaw.com 66.0 99.2% Conversion-Focused Firms
houstoncarwrecklawyers.com 68.5 99.2% Conversion-Focused Firms
grandcanyon.law 79.0 99.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
2 enterprise-grade tools 5 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 11 Charlotte you
Mason, Mason, & Smith Attorneys at Law 65.0 B- 15 Wilmington
Maurer Law 65.0 B- 15 Cornelius
Horton & Mendez, Attorneys at Law, PLLC 80.0 A- 15 Wilmington
Hunter & Everage 73.0 B 15 Charlotte
Woody White Law 77.0 B+ 15 Wilmington
Attorney Roster 1 found
NameLocationPractice
Michael A. DeMayo Wilmington, North Carolina personal-injury

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