0.1%
of PI firms

Pendo

Category product_analytics SI Lift +29.5 pts pendo.io
Market Overview

We detect Pendo on 20 personal injury law firm websites, making it a 0.1%-adoption product_analytics tool in the industry. Firms using Pendo average a 58.1 Sophistication Index, +29.5 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Retention Innovators segment (0.3%), followed by Basic Tech Adopters (0.1%). Firms running Pendo most commonly pair it with Google Workspace (85.0%) and Google Tag Manager (50.0%).

20 Firms Using
0.1% Adoption Rate
58.1 Avg Adopter SI
+29.5 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0

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Top Firms Using Pendo by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Morgan & Morgan forthepeople.com Awareness Leaders 513 84.584 A+
2 Calendly calendly.com Retention Innovators 16 81.582 A+
3 Deloitte Touche Tohmatsu Limited deloitte.com Retention Innovators 1 76.076 A
4 vimeo.com vimeo.com Retention Innovators 7 71.572 A
5 Marshmma marshmma.com Basic Tech Adopters 1 70.370 A-
6 Truist truist.com Engagement Specialists 1 70.070 A-
7 Employers employers.com Basic Tech Adopters 1 64.064 B+
8 Enterprise Holdings Inc. ehi.com Basic Tech Adopters 1 63.063 B+
9 Hylant hylant.com Basic Tech Adopters 1 55.856 B+
10 Neostella neostella.com Retention Innovators 1 53.053 B+
11 Talkdesk talkdesk.com Awareness-Only Firms 1 53.053 B+
12 Amazon amazon.com Retention Innovators 9 47.047 B
13 Baxter International Inc. baxter.com Awareness-Only Firms 1 42.542 B
14 Aflac aflac.com Minimalist Tech Users 1 42.542 B
15 Enbridge Inc enbridge.com Minimalist Tech Users 1 41.542 B
16 Sinclair Broadcast Group sbgtv.com Awareness-Only Firms 1 13.514 C
See all 20 firms →
Jax
Jax Technology Analyst Top Law Dog