We detect Pendo on 20 personal injury law firm websites, making it a 0.1%-adoption product_analytics tool in the industry. Firms using Pendo average a 58.1 Sophistication Index, +29.5 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Retention Innovators segment (0.3%), followed by Basic Tech Adopters (0.1%). Firms running Pendo most commonly pair it with Google Workspace (85.0%) and Google Tag Manager (50.0%).
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| # | Firm | Segment | Attorneys | SI Score | Grade |
|---|---|---|---|---|---|
| 1 | Morgan & Morgan forthepeople.com | Awareness Leaders | 513 | 84.584 | A+ |
| 2 | Calendly calendly.com | Retention Innovators | 16 | 81.582 | A+ |
| 3 | Deloitte Touche Tohmatsu Limited deloitte.com | Retention Innovators | 1 | 76.076 | A |
| 4 | vimeo.com vimeo.com | Retention Innovators | 7 | 71.572 | A |
| 5 | Marshmma marshmma.com | Basic Tech Adopters | 1 | 70.370 | A- |
| 6 | Truist truist.com | Engagement Specialists | 1 | 70.070 | A- |
| 7 | Employers employers.com | Basic Tech Adopters | 1 | 64.064 | B+ |
| 8 | Enterprise Holdings Inc. ehi.com | Basic Tech Adopters | 1 | 63.063 | B+ |
| 9 | Hylant hylant.com | Basic Tech Adopters | 1 | 55.856 | B+ |
| 10 | Neostella neostella.com | Retention Innovators | 1 | 53.053 | B+ |
| 11 | Talkdesk talkdesk.com | Awareness-Only Firms | 1 | 53.053 | B+ |
| 12 | Amazon amazon.com | Retention Innovators | 9 | 47.047 | B |
| 13 | Baxter International Inc. baxter.com | Awareness-Only Firms | 1 | 42.542 | B |
| 14 | Aflac aflac.com | Minimalist Tech Users | 1 | 42.542 | B |
| 15 | Enbridge Inc enbridge.com | Minimalist Tech Users | 1 | 41.542 | B |
| 16 | Sinclair Broadcast Group sbgtv.com | Awareness-Only Firms | 1 | 13.514 | C |