60C
Sophistication Index

Truist

Truist is a top financial institution providing diverse banking services and innovative solutions to enhance lives and communities, with a rich history of 275 years and a commitment to excellence.

HQ Charlotte, NC#25 of 87 truist.com Tel +1 336-733-2000 Est. 2019
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Truist is a Charlotte, North Carolina-based personal injury firm running 8 technologies across 7 categories. Key investments include Adobe Launch for analytics, OneTrust for compliance & Google Workspace for email infrastructure. Ranked #2 among 2,353 firms in the Engagement Specialists segment, Truist outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Engagement Specialists 2353 firms
100.0% Percentile
#2 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 8 tools detected
Analytics 1
Compliance 1
Email Infrastructure 1
Email Security 1
Fonts 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
on-par
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bookoff McAndrews 4.0 100.0% Minimalist Tech Users
Gill Injury Law 9.5 100.0% Awareness-Only Firms
Lett Law 27.0 100.0% Basic Tech Adopters
mcclainrosenthall.com 20.0 100.0% Awareness-Only Firms
mah3.com 13.5 100.0% Awareness-Only Firms
Tarrashlaw 32.0 100.0% Retention Innovators
Salley Law Firm, P.A 23.0 100.0% Basic Tech Adopters
Auiagency 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
40%
Wistia
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
WordPress
87.2% of Engagement Specialists
Contact Form 7
51.0% of Engagement Specialists
Microsoft 365
49.8% of Engagement Specialists
Google reCAPTCHA
29.2% of Engagement Specialists
Elementor
21.0% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C — Charlotte you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Charlotte, NC
214 North Tryon Street, 28202

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