10F
Sophistication Index

Baxter International Inc.

Baxter International Inc. is a global medtech leader dedicated to saving and sustaining lives worldwide. With a focus on patient care, Baxter develops, manufactures, and markets a wide range of produc…

HQ Deerfield, IL#2 of 3 Attorneys 1 baxter.com Tel +1 847-948-2000 Est. 1931

Baxter International Inc. is a Deerfield, Illinois-based personal injury firm running 4 technologies across 4 categories. Key investments include Google Tag Manager for analytics, Google Workspace for email infrastructure & PHP for programming language. Baxter International Inc. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 4 tools detected
Analytics 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shellyins 36.5 100.0% Awareness Leaders
Fbitn 30.0 100.0% Awareness Leaders
Ccf 66.5 100.0% Retention Innovators
Premierhealth 48.0 100.0% Retention Innovators
daneshvarlaw.com 4.0 100.0% Minimalist Tech Users
Grant Law Corporation, P.A. 13.5 100.0% Awareness-Only Firms
SEAN P SULLIVAN PC 9.5 100.0% Awareness-Only Firms
Slsbenefits 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Deerfield you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Deerfield, IL
1 Baxter Parkway, 60015

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