Tool-Heavy PI Firms: Sophisticated or Bloated?

Technology Adoption vs. All Firms top 10 technologies

WordPress

94% +37pp

Google Analytics

85% +33pp

Google Tag Manager

69% +40pp

Google Workspace

63% +17pp

Microsoft 365

63% +10pp

Google reCAPTCHA

43% +21pp

Facebook Pixel

37% +21pp

Gravity Forms

34% +20pp

CallRail

31% +23pp

Elementor

24% +11pp

This cohort All firms

Segment Distribution within cohort

Conversion-Focused Firms

2830 47%

Basic Tech Adopters

1935 32%

Retention Innovators

694 11%

Awareness Leaders

221 4%

Awareness-Only Firms

196 3%

Engagement Specialists

91 2%

Minimalist Tech Users

73 1%

Funnel Coverage cohort average

Awareness

79%

Engagement

51%

Conversion

24%

Retention

Top Firms in This Cohort by Sophistication Index (top 50)

#	Firm	Grade	Tech
1	Kogan & DiSalvo, P.A. kogan-disalvo.com	A+	22
2	Garces, Grabler & LeBrocq, P.C. ggllawyers.com	A+	26
3	Carter Mario Law Firm cartermario.com	A+	23
4	Frankl Kominsky Injury Lawyers fklegal.com	A+	24
5	Kisling, Nestico & Redick LLC knrlegal.com	A+	24
6	Mike Morse Law Firm 855mikewins.com	A+	39
7	Catania and Catania cataniaandcatania.com	A+	24
8	Stone Rose Law stoneroselaw.com	A+	26
9	DiPasquale Moore dmlawusa.com	A+	29
10	The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com	A+	23
11	Law Giant Injury Lawyers nmlawgiant.com	A+	27
12	HawkLaw hawklawfirm.com	A+	21
13	The Rothenberg Law Firm, LLP injurylawyer.com	A+	24
14	Omega Law Group Injury & Accident Attorneys omegalaw.com	A+	27
15	Martin, Harding & Mazzotti Llp. 1800law1010.com	A+	17
16	Adamson Ahdoot aa.law	A+	28
17	Peterson Law Office justinpetersonlaw.com	A+	23
18	The Law Giant (TX) texaslegalgroup.com	A+	24
19	Steinger, Greene & Feiner injurylawyers.com	A+	23
20	Law Offices of James Scott Farrin farrin.com	A+	27
21	Drummond Law Firm drummondfirm.com	A+	26
22	Parker Waichman Llp. yourlawyer.com	A+	20
23	Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com	A+	22
24	Franklin D. Azar & Associates fdazar.com	A+	30
25	Ankin Law LLC ankinlaw.com	A+	25
26	Ferrer Poirot & Wansbrough lawyerworks.com	A+	27
27	Geiger Legal Group geiger-legal.com	A+	20
28	Karl Truman Law Office trumanlaw.com	A+	21
29	Friedman, Domiano & Smith Co. Lp. A. fdslaw.com	A+	19
30	The Manely Firm allfamilylaw.com	A+	20
31	Fasig Brooks fasigbrooks.com	A+	28
32	Wilshire Law Firm wilshirelawfirm.com	A+	25
33	Cambre & Associates \| Injury & Accident Lawyers glenncambre.com	A+	25
34	stoneinjurylawyers.com stoneinjurylawyers.com	A+	27
35	Gravis Law, PLLC - Scottsdale gravislaw.com	A+	26
36	Leppard Law: DUI Lawyers & Criminal Defense Attorneys Deltona leppardlaw.com	A+	22
37	The Shirvanian Law Firm shirvanianlawfirm.com	A+	24
38	Intermountain Legal intermountainlegal.net	A+	20
39	Christensen Law (NI) davidchristensenlaw.com	A+	26
40	Anna Burr burr-law.com	A+	21
41	Pemberton Personal Injury Law Firm pembertonpi.com	A+	23
42	The Law Offices of Travis R. Walker, P.A. traviswalkerlaw.com	A+	22
43	Sokolove Law LLC sokolovelaw.com	A+	23
44	Richardson, Patrick, Westbrook & Brickman rpwb.com	A+	26
45	Cesar Ornelas Injury Law cesarornelaslaw.com	A+	22
46	Hughes & Coleman Injury Lawyers hughesandcoleman.com	A+	24
47	Taylor King Law taylorkinglaw.com	A+	24
48	TonaLaw tonalaw.com	A+	25
49	Fuicelli & Lee coloradoinjurylaw.com	A+	20
50	KBA Attorneys kbaattorneys.com	A+	23