58C
Sophistication Index

The Callahan Law Firm

The Callahan Law Firm is a Houston-based personal injury law firm that has been successfully representing injured individuals and families throughout Texas for over 25 years. Our team of experienced t…

HQ Houston, TX#107 of 905 Attorneys 23 thecallahanlawfirm.com Tel 7132249000 Est. 2000

The Callahan Law Firm operates 24 offices across TX & Texas, backed by 16 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 2 attorneys & 24 office locations. Ranked #308 among 6,792 firms in the Basic Tech Adopters segment, The Callahan Law Firm outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.5% Percentile
#308 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Palmer Law Group 51.0 100.0% Basic Tech Adopters
Cochran, Kroll & Associates, P.C. 71.0 100.0% Conversion-Focused Firms
Law Offices of Mark E. Salomone 65.3 100.0% Conversion-Focused Firms
Accident Law Group 35.5 100.0% Conversion-Focused Firms
louisgrande.com 77.3 99.4% Conversion-Focused Firms
Emerson Straw 82.5 99.4% Conversion-Focused Firms
Harris Personal Injury Inc. 91.8 99.2% Retention Innovators
777Goodlaw 75.0 99.1% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
57.5 C 23 Houston you
Eric Ramos Law 59.5 C 34 San Antonio
Hastings Law Firm Medical Malpractice Lawyers 70.0 B 34 Houston
Jerome Fjeld & Associates, PLLC 14.5 F 34 Houston
Bailey Cowan Heckaman PLLC 80.0 A- 34 Houston
Rasansky Law Firm 63.5 C+ 34 Dallas
Attorney Roster 2 found
NameLocationPractice
Michael Stephen Callahan Wichita Falls, Texas personal-injury

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Misty Firm Data Analyst Top Law Dog