71B
Sophistication Index

Cochran, Kroll & Associates, P.C.

The Law Offices of Cochran, Kroll & Associates, P.C. is dedicated to representing individuals and families who have suffered catastrophic losses as a result of injuries, disabilities or death. Althoug…

HQ Livonia, MI#1 of 8 cochranlaw.com Tel 2484252400
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Cochran, Kroll & Associates, P.C. is a Livonia, Michigan-based personal injury firm running 17 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), Cochran, Kroll & Associates, P.C. ranks #1613 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
72.3% Percentile
#1613 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shammas Law Office 71.0 100.0% Conversion-Focused Firms
Eltringham Law Group 63.5 100.0% Conversion-Focused Firms
Ferrell Law Group 60.5 100.0% Conversion-Focused Firms
mosesandrooth.com 77.5 100.0% Conversion-Focused Firms
Prosper Shaked Accident Injury Attorneys PA 59.5 100.0% Conversion-Focused Firms
Wocl Leydon Personal Injury Attorneys 64.5 100.0% Conversion-Focused Firms
ELG Injury Lawyers 63.5 100.0% Conversion-Focused Firms
Lawter & Associates 84.5 100.0% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
71.0 B — Livonia you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Livonia, MI
32398 5 Mile Rd, 48154-6109

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