51C-
Sophistication Index

Palmer Law Group

HQ Topeka, KS#2 of 5 Attorneys 5 jpalmerlaw.com
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Palmer Law Group operates 6 offices across KS & Kansas, backed by 15 technologies spanning 10 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Contact Form 7 for forms. The firm has 6 office locations. Ranked #616 among 6,792 firms in the Basic Tech Adopters segment, Palmer Law Group outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.9% Percentile
#616 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Callahan Law Firm 57.5 100.0% Basic Tech Adopters
GriffithLaw 70.0 100.0% Conversion-Focused Firms
cllblegal.com 61.5 100.0% Basic Tech Adopters
Law Offices of Mark E. Salomone 65.3 100.0% Conversion-Focused Firms
Terry Bryant 54.3 100.0% Basic Tech Adopters
louisgrande.com 77.3 99.4% Conversion-Focused Firms
The Flood Law Firm 82.5 99.4% Conversion-Focused Firms
yaghmailaw.com 79.8 99.4% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Juvo Leads
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- 5 Topeka you
Hutton & Hutton Law Firm, LLC 37.5 F 10 Wichita
Morefield Speicher Bachman, LC (MSB Law) 45.0 D 10 Overland Park
Biesterveld & Crook, LLC 70.0 B 10 Olathe
Dickerson Oxton 54.5 C- 10 Overland Park
Roth Davies LLC 0.0 F 10 Ste 700
Attorney Roster 1 found
NameLocationPractice
LJ Leatherman Wichita, Kansas personal-injury
Office Locations 6 offices

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