82A-
Sophistication Index

The Flood Law Firm

The Flood Law Firm is a Connecticut law firm founded by brothers, Christopher and Brian Flood, in 2012. The firm’s primary focus is to help people who have been injured by the negligence of others. Wi…

HQ Middletown, CT#1 of 4 thefloodlawfirm.com Tel 8603462695 Est. 2012
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Founded in 2012, The Flood Law Firm combines 14 years of personal injury experience with a 18-tool technology stack across 11 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, The Flood Law Firm outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
louisgrande.com 77.3 100.0% Conversion-Focused Firms
yaghmailaw.com 79.8 100.0% Retention Innovators
Emerson Straw 82.5 100.0% Conversion-Focused Firms
Goodman Acker P.C. 82.5 99.7% Conversion-Focused Firms
Palmer Law Group 51.0 99.4% Basic Tech Adopters
The Callahan Law Firm 57.5 99.4% Basic Tech Adopters
GriffithLaw 70.0 99.4% Conversion-Focused Firms
cllblegal.com 61.5 99.4% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · TikTok Pixel
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- — Middletown you
Early, Lucarelli, Sweeney & Meisenkothen 48.3 D 31 New Haven
Law Offices of Ronald J. Resmini 83.5 A- 30 Greenwich
Koskoff Koskoff & Bieder PC 66.0 B- 30 Bridgeport
Naizby Law 0.0 F 29 Madison
Kennedy, Johnson, D'elia & Gillooly 29.5 F 18 New Haven
Office Locations 1 offices
Headquarters
Middletown, CT
190 Washington St, 6457

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