30F
Sophistication Index

Kennedy, Johnson, D'elia & Gillooly

HQ New Haven, CT#11 of 22 Attorneys 18 kennedyjohnson.com Tel 2038658430
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Kennedy, Johnson, D'elia & Gillooly operates 6 offices across CT & Connecticut, backed by 9 technologies spanning 8 categories. Key investments include Google Tag Manager for analytics, CallRail for call tracking & WordPress for cms. The firm has 4 attorneys & 6 office locations. Kennedy, Johnson, D'elia & Gillooly is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
4.1% Percentile
#5594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
LA Century Law 53.5 100.0% Conversion-Focused Firms
Alagood Cartwright Burke PC 54.5 100.0% Conversion-Focused Firms
Stephen T Bowling: DWI & Criminal Defense Attorneys 23.0 100.0% Basic Tech Adopters
The Lobb Firm 33.5 100.0% Conversion-Focused Firms
McGowan & Cecil, 49.5 100.0% Conversion-Focused Firms
Ron Austin Law 44.0 100.0% Conversion-Focused Firms
Appleton & Appleton LLC 54.5 100.0% Conversion-Focused Firms
Greeneinsurancegroup 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 18 New Haven you
Lynch, Traub, Keefe & Errante, P.C. 53.5 C- 17 New Haven
Tremont Sheldon P.C. 74.5 B 17 Bridgeport
Maya Murphy, PC 39.5 F 14 Westport
Jonathan Perkins Injury Lawyers 81.5 A- 11 Bridgeport
Loughlin FitzGerald, P.C. 34.5 F 10 Wallingford
Attorney Roster 4 found
NameLocationPractice
John J Kennedy Jr Hartford, Connecticut personal-injury
Michael Kennedy Hartford, Connecticut personal-injury
Patrick J. Kennedy Hartford, Connecticut personal-injury
Robert L. Schwab Hartford, Connecticut personal-injury

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