82A-
Sophistication Index

Emerson Straw

Emerson Straw is a personal injury law firm based in Tampa Bay, Florida. They are dedicated to representing individuals who have sustained injuries or a loss as a result of negligence. Their skilled p…

HQ St Petersburg, FL#1 of 35 Attorneys 20 emersonstraw.com Tel 7278211500 Est. 2010

Emerson Straw operates 13 offices across FL & Florida, backed by 18 technologies spanning 12 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 3 attorneys & 13 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Emerson Straw outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
louisgrande.com 77.3 100.0% Conversion-Focused Firms
The Flood Law Firm 82.5 100.0% Conversion-Focused Firms
yaghmailaw.com 79.8 100.0% Retention Innovators
Goodman Acker P.C. 82.5 99.7% Conversion-Focused Firms
Palmer Law Group 51.0 99.4% Basic Tech Adopters
The Callahan Law Firm 57.5 99.4% Basic Tech Adopters
GriffithLaw 70.0 99.4% Conversion-Focused Firms
cllblegal.com 61.5 99.4% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 20 St Petersburg you
Nooney, Roberts, Hewett And Nowicki 24.0 F 30 Jacksonville
Abogadas305 72.5 B 30 Coral Gables
Abrams Justice Trial Attorneys 28.0 F 30 Miami
Haliczer Pettis & Schwamm 34.5 F 30 Fort Lauderdale
Fiol & Morros 30.5 F 30 Tampa
Attorney Roster 3 found
NameLocationPractice
Matthew D. Emerson Deltona, Florida personal-injury
Wesley T. Straw Deltona, Florida personal-injury

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